Tag: podcasting

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing if you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio: Radio, online radio, … [Read more...]

06/05

You Won’t Believe What Happened at hivio

hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link): Who will you see? Andy Bowers, Panoply's Chief Content Officer, and a man at the center of the podcasting revolution Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV - with some pointed words for radio broadcasters Peter Kafka, Re/code's Senior Editor/Media on what the digital revolution means for everyone in the audio space Traug Keller of ESPN on the future of ESPN … [Read more...]

06/01

hivio Streams LIVE on Thursday at 1pm PT!

hivio - the audio future festival - begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can't be in the room with us, then you should watch from work or home. And onstage we have interviews with and presentations from the movers and shakers in the space, including: Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms Todd Beck, President, Beck Media – … [Read more...]

05/25

How to Watch hivio LIVE – in ONE WEEK

hivio - the audio future festival - opens in ONE WEEK, and you can watch the whole thing stream LIVE. hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event. And onstage we have interviews with and presentations from the movers and shakers in the space, including: Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s … [Read more...]

03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

03/08

What Podcasting Can’t Do

Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video. Facebook is reportedly tweaking their algorithm so that you'll see a lot more live video in your newsfeeds. According to a company post, "Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no … [Read more...]

01/15

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It's as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle. So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFeed, a platform which knows approximately everything about going viral. And here's what Jenna said: Audio will … [Read more...]

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