Tag: podcasting

tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he's the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio. Tracy answers these and other questions: What is the state of talent on radio from … [Read more...]

darrylparkslarge
07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

guylistening
05/08

Radio: Monetizing Fans who Love You

It's not all about advertising, folks. Whether you're a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That's the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about that and about Slate's podcasting strategy. What follows is a highly edited transcript of our chat. For the full … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it? Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground in this conversation, including... How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

marcmaron
11/23

Whatever Happened to Podcasting?

[A longer version of this post appeared in NetNewsCheck] "Podcasting" is the term describing the creation and consumption of on-demand video and especially audio. It was the “next big thing” – about six or seven years ago. And today? Not so much. That doesn’t mean there isn’t a lot of podcasting going on out there. It doesn't mean there aren't a lot of people making and listening to them. It doesn’t mean podcasting lacks a place in our media portfolio. But podcasting is most certainly off the media radar. Just ask Google. Google Trends shows that news headlines for “podcasting” … [Read more...]

audioimage
08/03

What’s Wrong with your Podcasts, Radio?

One of radio's great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes, I'm talking about the dreaded podcasts, people! If you're a radio broadcaster then chances are you have a section of your website devoted to show podcasts (assuming you have a show worthy enough to warrant on-demand listening). Some stations refer to that page as an audio "archive."  I refer to it as an audio dungeon.  Because only someone held captive against their will would possibly want to spend much time or effort there. Here are just a few of … [Read more...]

Archer VO
07/06

Show Me the New Talent

A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who wanted some original voices that speak to a younger demographic than the one Public Radio (and News/Talk) is most famous for. And I got to thinking.... How many times have I been asked for new "spoken word" talent by commercial broadcasters? Zero. This fellow realizes what most of my commercial peers do not:  The new talent is all around us but rarely do we seek it out.  It's on the podcasts and in the spaces between media forms.  It's on … [Read more...]

microphone
06/18

Big Changes Coming for Podcasts – and Radio may be in the Bulls-Eye

From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact, references to “Podcasts” are in there. Things have been re-arranged, and podcasts deemphasized. Something is going on. The rumor and/or speculation is that Apple will spin podcasts out into a separate app (but keep it in the desktop version of iTunes). This prediction is supported both by funny business in the app, and also inside information from unnamed sources “close to the company.” Now why would they want to do this? Giving podcasts their own app … [Read more...]

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