Tag: podcast

05/17

Media Unplugged: Twitter’s Misbegotten Live Video Strategy

Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading … [Read more...]

05/02

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the "myth" that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that "84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less than 30 minutes." By contrast, tons of largely attitudinal research has shown that listeners want shorter rather than longer shows, and the length of a show is one of the obstacles to its consumption. So what's the truth? And can you argue with actual data? Of course you … [Read more...]

05/01

Media Unplugged: Inside Media’s Data-Driven Future

Inside media's data-driven future. And... Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside … [Read more...]

04/20

You’ll Want to Hear This

The final blockbuster chapter of my 6-part podcast inspired by the making of the movie Psycho wraps up in horrifying fashion today, and I invite you to hear it. It's Inside Psycho. If you hear none of the previous chapters, please catch this final one. It charts the sorrowful decline of Alfred Hitchcock, the way he was shunned by his Hollywood peers, and the love that made it all worthwhile. It also illustrates the legacy of Psycho and wraps up with a tale that is best heard with the lights...out. This chapter is my favorite because it's the part of the story that makes the whole … [Read more...]

03/23

Inside Psycho: You Can Listen Today

Today is the day! The first two episodes of Inside Psycho are now available! That's the podcast I am producing for Wondery - a six-part series about the trials and tribulations, the joy and sadness, the humor and horror behind the scenes during, before, and after the making of the Hitchcock classic, Psycho. The show is already off to a strong start - I've done a slew of interviews about it, and it's featured by Apple as "New and Noteworthy." You can find the audio here (or here if you're reading this by email): And would you please provide a rating and a comment at … [Read more...]

03/15

Strong Debut for “Inside Psycho” Podcast

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho is now #1 on iTunes in the TV & Film category (#46 overall at this writing). It's also featured by Apple as "New and Noteworthy," which is a special privilege. Now, these are dynamic lists and rankings to be sure. Stuff changes. And iTunes rankings aren't the whole story. But even so, with the zillions of podcasts in distribution every day it says something to be atop these lists. If you haven't yet sampled the teaser for Inside … [Read more...]

03/09

Secret Revealed: Mark Ramsey Media Signs Content Deal with Wondery

Today, I am proud to announce that my company, Mark Ramsey Media, has signed an agreement to develop content for on-demand audio publisher Wondery. The first show created under that agreement launches today. It's called Inside Psycho, and it's the first audio graphic novel in the podcast space. It's a six-part deep dive inspired by the making of the classic movie Psycho. A special sneak preview is available today wherever you listen to podcasts. So what's the show about? It’s all here, from the real-world serial murders that inspired the film, to the movie star crank calls that … [Read more...]

03/05

Media Unplugged: Here’s what YouTube TV REALLY Means

Here's what YouTube TV really means... And... Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast (#trypod is well-meaning, but will it be enough?). It’s episode 59 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

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