Tag: personality

audience1024
03/20

Career Advice for Radio Air Talents

There are three kinds of radio air talents:The kind who owns the audience The kind who works for a radio station that owns the audience The kind who shares ownership of the audience with the radio stationMost air talents think they are kinds 1 or 3, that they either own the audience or share ownership.And most are wrong.In fact, the vast majority of air talents are either kinds 1 or 2: They either own the audience or they do not at all.Here's how you know:If you switch from one station to another across town and carry most of your audience with you, you own that … [Read more...]

DJ-blogging
01/06

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs?Here are 7 reasons why they may be a waste of time, effort, energy, and resources - especially on music-oriented stations:1. A blog requires a strong point of view, and many DJ's don't have oneIn fact, in many cases a strong point of view may be exactly not what management wants on display on the station site - or on the air, for that matter.The simple fact that you anchor a radio daypart doesn't necessarily mean you have an audience that wants to follow your thoughts online.2. Many DJ blogs have almost no likes or … [Read more...]

ryan
07/23

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything - anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations - or by the much more direct path:  The name of the personality?And if consumers are searching by personality name, not by station, then doesn't the advantage shift to the personality or the owner of that personality's content?Radio legend Bill Figenshu talks with me about the future of … [Read more...]

beyondpowerfulradio
08/17

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2

I'm a firm believer in the notion that what's between what used to be called "records" is what's most important for radio's future over the air.That means "personality."And nobody knows more about bringing the best out of a personality than Consultant and Talent Coach Valerie Geller, whose new book, Beyond Powerful Radio is available now.In this final chapter of my two-part conversation with Valerie we discuss:Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more … [Read more...]

BPRmontage
08/11

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1

Personality is central to radio's advantage over other media now and into the future. So how can you find (and be) a better one?Those answers and more are in Consultant and Talent Coach Valerie Geller's new book, Beyond Powerful Radio (at Amazon here).In part one of my two-part conversation with Valerie we discuss:How do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve?Watch … [Read more...]

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