Tag: people

jamesdean
03/04

Will Young People Grow Into the Radio “Habit”?

I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things.One broadcaster told another how he was helping a local school launch their own online radio station, but he was hearing from some of the students that they “don’t see what the big deal is about radio.” Then he bemoaned the fact that his own kids don’t carry radios, preferring instead mobile devices “which won’t work in an emergency.”Another broadcaster asked me a great – and related - question: Will young people grow into the radio “habit”?Will they, in other words, become more … [Read more...]

people
12/05

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. "Tell us more about fans of our format," I was asked.But wait, why limit insights to fans of any one format just because that's the only format in the room? This is not a research study, after all, it's a presentation to radio managers whose job is to corral and focus consumer attention long enough to monetize it.I don't care what format your radio station chooses, your audience is still comprised of people - people with diverse tastes, people who spend their time with multiple formats, and - most of all … [Read more...]

* = required field