Tag: pandora

too-many-ads
03/12

Hey Pandora, Watch That Commercial Load

There's this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety.But I don't think so.I think it's much more about the comparatively clutter-free environment. That is, fewer spots.The "variety" argument:Everywhere we turn, it's clear that consumers favor hits. Even when he was onstage with me at hivio, the audio future festival last year, Pandora CTO Tom Conrad acknowledged that there is an equilibrium on each channel - that increasing "variety" past a certain point only invites consumers to … [Read more...]

hivio2014-site
03/10

hivio 2014 – Check Out the Amazing Lineup

Wouldn't it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, talent, or artists?The wait is over.Today I'm proud to announce the kickoff of the utterly unique hivio 2014 - the second annual audio future festival.hivio returns to San Diego on June 4, and, like before, the event is FREE but by invitation only. The only … [Read more...]

applecarplay
03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard.The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time.Here's a video that illustrates how the platform works on a … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air.How do I know? Because some stations have done it - and done it successfully enough to be repeat customers.Just one example:A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran.Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

listentochristmas
10/21

And Pandora’s Newest Client is…Radio!

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora.Yes, you heard that right.One is a Christian non-com that is pitching its Christmas programming in season - just click right through to the station! This is an incredibly elegant and (in hindsight) obvious tactic to meet the music-loving audience where they are for a unique programming proposition that's only a click away. A targeted message that, this station reports, produced more than adequate ROI.And, I might add, possibly a no-brainer for any station flipping to … [Read more...]

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters.For that reason, one of the questions I ask is this:“Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically?In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear:The number one choice was Pandora.And it was ahead of #2 by no small … [Read more...]

lovethatradio
10/03

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room:What about the far worse ad clutter on good, old-fashioned terrestrial radio?Does the logic of minimizing spots in one place mean spots should, for the same reasons, be minimized in every place?Here’s my answer (and this may shock you): No.Three reasons:1. Practical RealityOn a purely practical basis, there is no way the radio industry is going to significantly trim … [Read more...]

* = required field