Tag: online radio

hivio header

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]

hivio header

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than "use case" moments? That is, what if what you want to do while you're listening is more important than the genre you are listening to? That's just one insight from Spotify's deep dive into their massive dataset. Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners.  Brian Benedik, Spotify's VP and Global Head of Ad Monetization, reveals some of … [Read more...]


Radio Play-By-Play without Play-By-Play Rights Fees

So let's say you're a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM - off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they could get the play-by-play and get it from you - no rights or rights fees necessary? And what if they could get it through your digital platforms by the hosts they love the most - yours? Or even hosted by your fans themselves? That's at least one potential application for Rabble.TV, a … [Read more...]


Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial's sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I've been thinking about the consequence of this announcement, and here's the best I can come up with: It's good PR for Pandora in an otherwise quiet time It's great news for Serial, which gets to add an all-new distribution partner with millions of tuned-in consumers That's it. While this evolution may make sense for Pandora given the … [Read more...]

hivio header

Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is "touch" broken, when it comes to advertising? That's the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what's not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you're on-the-go. XAPPmedia's XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice. Watch this video and see (or hear) for yourself: Make sure to sign up at hivio.com if you want to be in the loop for … [Read more...]

hivio header

How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

hivio header

hivio is LIVE Thursday and Friday – WATCH for FREE

hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, and voices from transmedia brands like TV Guide and TheBlaze and a special appearance by Marilu Henner. It's all happening at hivio. We're live on Thursday, from 1 - 5pm PT and Friday from 9am - 1pm PT. Join us as we take the stage at the legendary Hollywood Improv. Just click the image below and click "add to calendar" or watch us live in real time. There you can also see the full lineup and what time everything is … [Read more...]

hivio header

Watch hivio Stream LIVE on Thursday

hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, voices from transmedia brands like TV Guide and TheBlaze, and a special appearance from Marilu Henner. It's all happening at hivio. We get started at 1pm PT / 4pm ET, Thursday June 4. LIVE from the legendary Hollywood Improv. Get notified when we go live! Just click the image below and click "add to calendar" or watch us live in real time. There you can also see the full lineup and what time everything is happening. … [Read more...]

* = required field

Dive Into The Blog