Tag: online radio

too-many-ads
03/12

Hey Pandora, Watch That Commercial Load

There's this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety.But I don't think so.I think it's much more about the comparatively clutter-free environment. That is, fewer spots.The "variety" argument:Everywhere we turn, it's clear that consumers favor hits. Even when he was onstage with me at hivio, the audio future festival last year, Pandora CTO Tom Conrad acknowledged that there is an equilibrium on each channel - that increasing "variety" past a certain point only invites consumers to … [Read more...]

iwatch
01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content.The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform.To chase a device is to miss the forest for the trees.For example, do you need iPhone and Android apps?Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't.Do you need … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air.How do I know? Because some stations have done it - and done it successfully enough to be repeat customers.Just one example:A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran.Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

2014newyear
01/05

Predictions for Radio in 2014

Tom Taylor offered up some questions for radio to ponder in 2014. I thought I'd take this opportunity to answer them:1. Connected car - friend or foe?Both - and neither.The connected car doesn't care about you, radio. It cares only about the consumers on the buying end of the auto transaction and, of course, the automakers on the manufacturing end.Radio will be of value in the connected car in direct proportion to the value radio brands provide to consumers. In a world crowded with choices, consumers will embrace them and even seek them out. Without doubt, this will come at the … [Read more...]

messageinbottle
12/03

How to “Rescue” Radio

How to "rescue" radio? Doc Searls has some ideas, and Doc's a very smart man. He is, among other things, the co-author of the classic The Cluetrain Manifesto that anticipated social media and the power of the social consumer by a decade.I don't agree with all of his points, but I'll share a few of the most interesting here.First, he redefines radio as "streamed audio," unbound from "transmitter mentality." This is a familiar conversation in radio circles, of course - and one that keeps bumping up against business model realities that are realities only for those who are beholden to … [Read more...]

aharadio
11/06

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called "connected car" and radio's place in it?That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the "connected" car.Here are two of the key questions I discussed with Toby:What will the auto dashboard look like in five years? What is the role of radio in the future of that dashboard?We talked about what's really on the horizon: a reimagining of the car and, more to the point, the time consumers spend in that car. … [Read more...]

listentochristmas
10/21

And Pandora’s Newest Client is…Radio!

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora.Yes, you heard that right.One is a Christian non-com that is pitching its Christmas programming in season - just click right through to the station! This is an incredibly elegant and (in hindsight) obvious tactic to meet the music-loving audience where they are for a unique programming proposition that's only a click away. A targeted message that, this station reports, produced more than adequate ROI.And, I might add, possibly a no-brainer for any station flipping to … [Read more...]

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