Tag: online radio

choppywater
02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

zanelowe_large
02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

listentoradio_large
02/05

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of inventory? I'm going to provide some thoughts on that. Now I'll warn you: Not all of these ideas are easy and some of them will cause you to gulp hard. But the universe doesn't really care what you or I find comfortable and easy, does … [Read more...]

stuck
01/27

Is Streaming Momentum Stuck? Really?

There's been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60,000. #4-ranked Cumulus is off from a bit more than 70,000 to 58,104. Cox is off from 30,327 to 23,674. Even EMF, … [Read more...]

teens
10/17

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3's, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD's, or SiriusXM. The result: About 16% of teen music listening time is spent with radio. Pandora's share was slightly higher, while mp3's were more than twice as high. It's not great news to see Pandora ahead of radio in this category. And the worse news is … [Read more...]

listening-to-phone
09/29

Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]

disneylarge
08/15

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets - 23 AM and 1 FM -  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. ...and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These are the questions that were on everyone's lips last week. But to me, the larger question is this: How come this took so long? Does anyone think Disney chief Bob Iger awakened one bright day in the summer of 2014 to discover that his army of primarily AM radio distribution points was not … [Read more...]

chevylarge
08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

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