Tag: om malik

05/17

Media Unplugged: Twitter’s Misbegotten Live Video Strategy

Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading … [Read more...]

12/22

What Many Broadcasters Still Don’t Understand

When I read trade headlines like "who will lead Radio?" the implication is that there is this silo called "radio" which is independent from and not subject to the constraints of every other silo in the media space known by every other label. But radio really is a gift of attention by those who are interested in our brands and in all their marvelous forms across all platforms. And gifts don't necessarily keep on giving. Tech guru Om Malik put this well: Media companies are those companies that have our attention — they can be social networks (Twitter), games (Farmville/Zynga or Candy … [Read more...]

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