Tag: number one

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters.For that reason, one of the questions I ask is this:“Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically?In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear:The number one choice was Pandora.And it was ahead of #2 by no small … [Read more...]

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