Tag: nor

04/24

Is NPR’s Future All Used Up?

Is NPR's future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas. Is it as simple as "more local news" because newspapers are folding (pun intended) all over America? Oh no it isn't.  Not nearly. Watch (or click on the post title if there's no video image): [iframe … [Read more...]

11/11

Is Radio a Content-Creator or a Distribution Channel?

Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel. While radio retains massive reach there's no question that the attention enabled by that reach is fraying and dispersing.  I'll share some statistics on this point in some later post, but for now suffice it to say that in a world of many meaningful alternatives to radio, attention is following choice - and ultimately advertising dollars will follow attention. So what are the consequences of this? When choice proliferates and consumers embrace those … [Read more...]

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