Tag: nextradio

09/19

Radio’s Problem After the iPhone 7

Unless you've been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity. But what does the iPhone 7 mean if you're working in the radio industry? The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that - until now - has been ubiquitous. Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connector, but anyone who is buying Apple products in part for their design style (which is virtually 100% of their … [Read more...]

05/12

The Death of the Mobile Phone Antenna

So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I'm talking about the headphone jack. No headphone jack means no place to plug in your earbuds, headphones, or stereo cable. That means the audio will transmit wirelessly, and that most irritating of mobile phone nuisances - the easily tangled and easily ripped-from-your-ear cord - will be a thing of the past. According to one source: ...the iPhone 7 will ship with Bluetooth EarPods that pair and charge with the device through the Lightning port just like the … [Read more...]

12/12

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a "data hog"? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even if you do all of your streaming audio consumption without the benefit of Wi-Fi, you’d need to stream about 4 hours on Pandora every day to hit a 2-gig monthly limit, and many mobile phone users have limits much higher than that while some have no limits … [Read more...]

02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

11/08

What Does Sprint’s Unlimited Data Plan Say About NextRadio?

Lots of folks in the radio space are talking about Emmis' NextRadio initiative to activate FM chips in smartphones (here and here), but not a lot of folks in the industry are paying attention to NextRadio's primary partner, Sprint. Remember that one of the driving arguments for NextRadio is that consumers can conserve bandwidth by tuning in radio over-the-air without eating up precious bits and bytes. But nobody in radio seemed to notice Sprint's announcement last month that they would offer unlimited data plans in an effort to compete with the same type of offer from T-Mobile. As … [Read more...]

08/24

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated... U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media … [Read more...]

08/21

Why Chasing “Cool” for Radio is a Fool’s Errand

There's nothing less "cool" than a room full of 50-year-olds preaching the importance of making something "cool." And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that "cool" can be manufactured rather than earned. I'm reminded of a brainstorming meeting many years ago: The client had a station mascot, a character in their logo. Management was obsessed with making that character more "cool" to the younger end of the target audience. And how did he do that? By adding some Foster Grants, a guitar, and a Hawaiian … [Read more...]

08/06

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has mobile phones but not radios, and I'll show you a market made for radios built into mobile phones. So it is in many areas of the world where radios and the plugged-in electricity which drives them are scarce. Yet even in these remote regions people are connected by mobile phones. These are generally … [Read more...]

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