Tag: news/talk

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

talk
11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide.While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much:It should come as no great surprise.Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

Maybe News Doesn't Work on FM?
07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?"Of course not.It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time.Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full.  Maybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

fire
09/29

A Lesson for News/Talk Radio from Amazon’s Kindle Fire

Too many News/Talk broadcasters just don't get it. What can they learn from Amazon's new Kindle Fire?Quite a lot, I think.This is not a piece about Amazon vs. Apple.  Nor is it a piece about the merits and prospects for Kindle Fire.  Those are all discussed ad infinitum elsewhere.This is a piece about strategic thinking, specifically the strategic thinking that makes Kindle Fire different from the zillions of other tablet alternatives to Apple's groundbreaking iPad.Amazon's Jeff Bezos spelled it out, as reported by USA Today: One reason that some companies have not succeeded … [Read more...]

newsradio
08/15

Is PPM Unfair to News/Talk Radio?

Here's my understanding of how PPM works:In any given quarter-hour under diary methodology, you used to have to listen at least five continuous minutes for that listening to "count" you as a listener and to "count" your listening as an "occasion."Under PPM however, I'm told that those five minutes no longer need to be continuous.  That is, if I flip back to the station several times in a quarter-hour I count as a listener and my listening counts as one occasion as long as all those minutes and seconds add up to at least five minutes.This hurts the performance of … [Read more...]

klbj
07/13

Why Should I “Like” You on Facebook?

No, I don't want you to tell me.  I want you to show me.When I get to your Facebook page why should I click the "Like" button?I am constantly amazed that so few radio stations have bothered to install the most rudimentary element of any Facebook fan destination - the landing page.Here, for example, is the Facebook page for a leading News/Talk station (I don't mean to pick on these guys.  I literally picked them at random from thousands of similar pages).  (Ignore the unfortunate fact that this particular News/Talk station hasn't updated their feed since yesterday at … [Read more...]

KTAR_webvideo
11/22

News/Talk Radio becomes News/Talk VIDEO

What do you call a News/Talk station that's investing in original web video programming?You call it a station that understands "news" is what the consumer wants, the way he wants it.  "News" is not a newscast or the kind of news that limits itself to audio.And Bonneville's KTAR has one such station.  They debuted a modest investment in video equipment (and I mean more than Flip cams, thank you) during the recent election.  This represents exclusive video content - not a camera in the air studio playing the voyeur to a simulcast radio show.Here's a peek at what they … [Read more...]

radioloyalty
11/16

New Survey warns: Radio must be Irreplaceable

Okay radio listeners, if your stations vanished tomorrow, would you miss them?  Would you care?This is a critical question in that it reflects the degree to which radio is consumed because of what it does as opposed to being consumed simply because it’s convenient, ubiquitous, and habitual.“What’s the difference?” you might say.  “Radio is convenient, ubiquitous, and habitual whether you want to pretend otherwise or not.”That’s true.  However change happens at the edges and change begins with new options and new behaviors tuned to those options that develop over time.  Options … [Read more...]

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