Tag: newspaper

magnetmoney
05/26

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the "big money" is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? "Yes." At least, that's the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better - that's his answer. While I agree and routinely argue that radio professionals spend way too much time trying to sell what they have and way too little time trying to have what's worth … [Read more...]

Mike Hodges U-T 1024
08/22

Newspaper Lessons in Transformation for Radio Broadcasters

Newspaper publishers are leading the transformation of media in large part because no corner of the media establishment has been so thoroughly disrupted. Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans. Mike Hodges is one of the leaders. He’s President and COO of U-T San Diego (formerly known as the San Diego Union-Tribune), one of the largest and most profitable local media companies in Southern California. My conversation with Mike was one of the most popular Q&A’s from hivio, the radio ideas festival held this … [Read more...]

bigdata1024
08/16

When Will Big Data Come To Local Media?

What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what does it mean to you? And by “you,” I don’t just mean every print jockey in America. I mean every local media company in America. That’s right — what we used to call all those local TV stations, radio stations and — yes — newspaper companies. Bezos is a master of … [Read more...]

NateSilver1024
08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it for a much bigger play? This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

IMG_0545
07/10

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a "newspaper" company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the "newspaper" company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients - business model conversations. In the "radio" hallways, almost every conversation is about Arbitron ratings. Ironically, the … [Read more...]

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