Tag: netflix


And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]


The Two Critical Opposing Forces Shaping Radio’s Future

There are two critical and opposing forces shaping radio's future. I call them:"All for one" and "one for all."The traditional radio model is neither "all for one" nor "one for all." It's really "all for all," the idea that, however we define "all," it's the same "all" for everyone in the same linear sequence. It has to be that way because the traditional model is a slave to "reach," and being enslaved to reach in a linear platform like radio means you must make most of the people happy most of the time, assuming their options for greater satisfaction are severely … [Read more...]


What’s Your Strategy to Win Consumers’ “Moments of Truth”?

Recently I read a remarkable document from Netflix aimed at investors and titled "Netflix Long Term View."And the fact that the phrase "long term" was in a document from a public company was only one remarkable piece of the story.A key chunk in the document outlines the central focus of Netflix on doing what it calls "winning more moments of truth": Our North Star is to win more of our members’ “moments of truth”.Those decision moments are, say, on Thursday 7:15 pm or Monday 2:40 am when our member wants to relax, enjoy a shared experience with friends and family, or is just … [Read more...]


The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means "radio" isn't simply a media category run by media institutions.  It is now a feature of other categories - a feature of brands themselves - brands which are capable of monetizing that feature in the same way traditional broadcasters do - with ads.This is another manifestation of one of my regular themes:  Brands are now media.  Brands are becoming "mediacized."In the wake of unconfirmed gossip that Apple is soon to release an Internet radio service across their OS platforms that is ad-supported (next … [Read more...]


What are Radio’s “Great New Ideas”?

You have probably heard about the changes at Netflix.  One company is now becoming two, with the original brand providing the streaming content and the new brand (ironically) covering the DVD-by-mail business that made Netflix famous.Whether or not this is the right move is something only time will prove.  But the motivations behind it couldn't be clearer, and those motivations should resonate for everyone in the broadcast business, too.Netflix CEO Reed Hastings: Most companies that are great at something – like AOL dialup or Borders bookstores – do not become great at new things … [Read more...]


Yes, Pandora is “Radio”

It's a question vexing many broadcasters, especially those charged with leading the radio industry:Is Pandora "radio" or is it something else?I'm going to put that to rest right now.Yes, Pandora is "radio."  And you are "Pandora."  Get used to it.That is not to say Pandora is identical to "radio."  Whether or not the two are the same is irrelevant to users, advertisers, and broadcasters alike.  You don't have to be the same as radio to be "radio."You simply have to be used by similar people and similar advertisers for similar purposes.At issue is how we define "radio." … [Read more...]


5 Lessons Radio can learn from Blockbuster

Blockbuster once defined the video business.  Now in bankruptcy, it has shuttered thousands of stores and fired thousands of employees.Flash back 25 years, and Blockbuster was revolutionary.  All the videos most folks wanted - and all in one place and easy to rent. Blockbuster quickly became THE way to experience movies at home.  It became the established way.The analogy to radio is obvious.  The established way to consume content - check.  Purveyor of the hits most people want most of the time - check. Conveniently located and part of your daily habit - check.  Local to your community … [Read more...]


Radio’s Personalization Revolution

I talk a lot about the value in personalizing your radio station's website and content such that my version of WXXX is different from yours.What's the point in this, you might ask?The point is that value accrues to that which can be customized to my own interests and tastes. Indeed, it is the essence of digital technology in all its connected forms that my experience should be under my own control and will in all likelihood be different from yours.That's not only a good thing - it's the way the world is moving whether we like it or not.In other words, because it is possible it … [Read more...]

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