Tag: morning show

tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he's the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio. Tracy answers these and other questions: What is the state of talent on radio from … [Read more...]

heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

beyondpowerfulradio
08/17

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2

I'm a firm believer in the notion that what's between what used to be called "records" is what's most important for radio's future over the air. That means "personality." And nobody knows more about bringing the best out of a personality than Consultant and Talent Coach Valerie Geller, whose new book, Beyond Powerful Radio is available now. In this final chapter of my two-part conversation with Valerie we discuss: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more … [Read more...]

BPRmontage
08/11

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1

Personality is central to radio's advantage over other media now and into the future. So how can you find (and be) a better one? Those answers and more are in Consultant and Talent Coach Valerie Geller's new book, Beyond Powerful Radio (at Amazon here). In part one of my two-part conversation with Valerie we discuss: How do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve? Watch … [Read more...]

TracyJohnsonMorningRadio
03/16

How to Transform your Morning Show into Superstars

Morning Show superstars are something almost every broadcaster wants and only a precious few have.  So how do you get from here to there?  How do transform a show from "good" to "great"? I can't think of anyone better suited to answer this question than Tracy Johnson. Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent.  His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and … [Read more...]

HEIDI_FRANK_FINAL-LR
01/24

Be Like Heidi and Frank – (Radio and) Internet Stars

Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet.  How's that working for them?  Quite well, thank you. Take a look at these statistics: After Hours, the weekly audio podcast starring them, was named to the "Rewind 2010: Best Podcasts" year-end showcase of the iTunes Store’s best podcasts of 2010. Last November, Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing the show online a total of 200,000 hours over its first eight weeks, they are pioneering the … [Read more...]

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