Tag: money

03/22

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel’s amazing Instagram experiment. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

09/22

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That's from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital - two firms at the core of the new age of digital audio. In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling … [Read more...]

04/14

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour - twenty years after her death, HBO REALLY wants your money, and why are “No Kardashian Parking” signs all over LA? Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

09/29

Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]

09/09

Meaning Makes Money

"Make money by making meaning." And the converse applies, too:  Make no meaning and you won't make money. So says Guy Kawasaki in this video from Stanford. It's not a new video, but somehow the message is evergreen. A lesson just for start-ups? I don't think so. … [Read more...]

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