Tag: monetization

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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is "touch" broken, when it comes to advertising? That's the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what's not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you're on-the-go. XAPPmedia's XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice. Watch this video and see (or hear) for yourself: Make sure to sign up at hivio.com if you want to be in the loop for … [Read more...]


Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. 56% of these managers say a separate monetization strategy for streams with their own spot inventory will likely make more money … [Read more...]


Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]


How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]


Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the "big money" is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? "Yes." At least, that's the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better - that's his answer. While I agree and routinely argue that radio professionals spend way too much time trying to sell what they have and way too little time trying to have what's worth … [Read more...]


Radio: Monetizing Fans who Love You

It's not all about advertising, folks. Whether you're a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That's the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about that and about Slate's podcasting strategy. What follows is a highly edited transcript of our chat. For the full … [Read more...]


How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for broadcasters. You, too, can make money online. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/59112867?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video … [Read more...]


Is there a Business Model for Streaming?

Mike Agovino is COO of Triton Digital, the company at the leading edge of audio's digital transformation and monetization. The digital audio space is changing fast, as is its relationship to advertisers. And nobody is closer to the action than Triton. So what’s new? And what does that mean for broadcasters in particular? This is the last of a two-part conversation. In Part 1 yesterday, we focused on what's new in the digital audio monetization space and what that means for broadcasters in particular. In this part, we focus on the wisdom (or lack thereof) of simulcasting ads between … [Read more...]

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