Tag: Media

08/15

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads...B.S or the future? And... How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at … [Read more...]

08/14

Is The Radio Industry Too Selfish?

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: "As TuneIn Continues Subscription Push; Where Does AM/FM Go?" Setting up the argument: TuneIn, the one time aggregator that built its brand on the backs off making it easy to find streams for broadcast radio before putting its growth behind premium subscription content, has raised $50 million to continue its investment in … [Read more...]

08/09

Radio: How Good You Are Matters

FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of content from over-the-top providers like Netflix, Amazon, Hulu, and others, Landgraf is the guy who coined the term "peak TV," and since then the glut of TV has gotten even peak-ier. Sound familiar, broadcasters? But Landgraf is neither afraid nor intimidated. Addressing the Silicon Valley-bred competitors, he said this: In that world, it’s about scale, it’s about data, it’s about finance, it’s about bringing billions upon billions of dollars … to … [Read more...]

07/31

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they'd tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you'd expect to find among people with too-small audiences who can't reconcile the size of their audience with the scale of the always-on, worldwide distribution provided by the Internet. My show is available everywhere and all-the-time! So what's the problem? Well, let's assume the problem is not with the "quality" of your show for the sake of argument. After all, plenty of great content is released … [Read more...]

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And... Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/18

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora's prospects: Gloomy. And... Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google … [Read more...]

07/10

Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year

Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside Psycho as one of the 50 best of the year (so far). It's #10 on the list, and I couldn't be prouder. Here's their writeup: We’ve sung the praises of Mark Ramsey’s six part Wondery series about the origins of the Alfred Hitchcock movie “Psycho.” It’s worth repeating again how fully and eerily this opening episode places any listener in the psyche of a serial killer. The history of Ed Gein is told through a fragmented mixture of first-hand testimony, … [Read more...]

06/29

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be "let's communicate the value of the Nielsen numbers, let's make the Nielsen numbers as accurate as they can be," you're suggesting that there's way too much dependence on Nielsen and the traditional revenue driven by it. Oh, absolutely, and it worries me. I think the agencies still certainly look at … [Read more...]

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