Tag: Media

hivio header
02/26

A Tale of Two Tees

As part of hivio, the audio future festival, I'm producing a free t-shirt for all who attend. My instructions to the designers were to represent the power of audio - the theme of the event. I took the leading ideas and did a poll for folks who were interested in hivio, and that poll had some clear results. This was the winner: And this design was the runner-up. The final decision, of course, was mine. So now I'm going to tell you why I picked the runner-up over the "winner." Praise was effusive for the leader: "Now that says audio!" one person wrote. And indeed it … [Read more...]

futureofradio
02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And - notably - all the profits from the book benefit the Broadcasters Foundation of America. Enjoy this wide ranging conversation with Barry about his terrific new book and his … [Read more...]

choppywater
02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

sexyadvertising_large
02/19

How Great Creative Makes Audio Advertising Sexy

Is it important for creative to make audio advertising sexy? Okay, not necessarily "sexy," per se - but seductive, compelling, irresistible? Yes, I think so. And Yaman Coskun explains why and how. Yaman is CEO of Yamanair, whose products include Cash by Creative. Click the play button below to watch the video: And while we're at it, can someone please ban spots that repeat phone numbers four times? If I wanted to remember a phone number I wouldn't own a smartphone. … [Read more...]

mediaunpluggedlogo_featured
02/18

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie" Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to … [Read more...]

zanelowe_large
02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

hivio header
02/10

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I'm proud to announce that tickets are available for the third annual hivio audio future festival - this year in Los Angeles at the legendary Hollywood Improv. Who's on the stage? We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one … [Read more...]

hivio header
02/09

Look What’s Coming Tomorrow

Coming tomorrow.... Some terrific announcements from hivio, the audio future festival. Click to Watch: Sneak peek here. Or stay tuned for details tomorrow. Spread the word, y'all. … [Read more...]

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