Tag: Media

IMGR_large
05/14

IMGR, a Cool New Tool that Makes your Audio Production Stronger

I'm always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and engaging to its listeners. This week I found a great one, IMGR. IMGR is an on-demand station branding solution that offers thousands of content files (and new ones every week) that are fully customized for any station and its voice talent. It also features regular jingle updates without logo restrictions and - best of all - the ability to edit it all directly through the app's multitrack editor. I talked with IMGR founder Mark Goodier for a tour of … [Read more...]

mediaunpluggedlogo_featured
05/13

Apple Watch Fail?

Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It's episode 19 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like the puzzling logic of the millionaire co-founding failure of the Secret app, the myth that streaming music is “free,” the wax museum that’s featuring YouTube stars, and the WordPress plugin that creates catchy headlines just like all the other catchy headlines. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]

spreadwidely
05/12

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then it takes a thousand words to communicate one picture and – more importantly – the time to consume a thousand … [Read more...]

cardashboard
05/06

How Many Cars will be Dashboard-Powered by Google and Apple?

There's much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard with Android Auto and CarPlay, respectively. According to BI Intelligence: By 2020, nearly 40 million cars will be using Android Auto and 37.1 million will be using CarPlay, and that will cover nearly all cars launching connected car services, according to BI Intelligence estimates. That conclusion springs from a premium-priced report from BI Intelligence. The report goes on: CarPlay and Android Auto will be especially useful for expanding the reach … [Read more...]

Discovery
05/03

Music Discovery is Overrated

Last week Seth Godin penned a piece titled "Discovery Fatigue." In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you're busy with what you've got, it diminishes the desire to get more. Second, discovery is exhausting. Putting on a new pair of glasses, seeing the world or hearing the world or understanding the world in a new way is a lot more work than merely cruising through a typical day. And third, infinity is daunting. A birdwatcher might … [Read more...]

mediaunpluggedlogo_featured
04/30

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And... Will Vessel crush YouTube? It's episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck's Slave-gate coverup, and a great co-promotion between HBO's Game of Thrones and UBER. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by … [Read more...]

iheartmedia_soundfront
04/28

The Dawn of Audio UpFronts

If you're in the TV business, you're familiar with the UpFronts. That's the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or more companies in the digital video space, including Google, Yahoo, Hulu, and others. And as of this month we finally have some equivalent events in the audio space. And for the record can I say this: It's about time. Last week, iHeartMedia launched its first "SoundFront," where they … [Read more...]

manwithradio
04/23

Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]

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