Tag: Media

jamesderby_large
09/01

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That's why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, and most compelling platform integrations in and around the audio space. James is the Chief Strategy Officer for Federated Media. In this role he’s helping guide Federated’s radio, newspaper and digital properties as legacy and digital media converge. In this … [Read more...]

powerofnow_large
08/30

And Radio’s Secret Power is…

Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he said. For her, every station button is another chance at hitting the proverbial jackpot. Either I land on a song I love or I don’t. And if I don’t, I move to the next button. It’s radio as slot machine, and – like a slot machine – the odds are better than even that any given spin is a loser. But this is the behavior of someone who is using radio because it’s convenient, not because it’s her preferred way to solve a problem. Let’s face it, if it’s your … [Read more...]

mediaunpluggedlogo_featured
08/27

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It's episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

mediaunpluggedlogo_featured
08/13

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It's episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

hivioday2_large
08/04

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes' "Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, Levi’s, Sprint, Baxter of California, Urban Decay and more. Jaclyn has a keen understanding of what … [Read more...]

debatelarge
08/03

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won't see. You'll see little of any depth or seriousness. That's because time is so short. You'll see that there is no "winning" or "losing" of the debate on the power of argument or the weight of issues. Instead, the "winning" will come from memorable moments that result in "oohs" and "aahs" and cheers and … [Read more...]

mediaunpluggedlogo_featured
07/28

Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos - but SHOULD you? And... Is the ESPN bubble about to burst? It's episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples' school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it's great! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample … [Read more...]

ironmansticker
07/25

Whatever Happened to Radio Bumper Stickers?

Once a radio industry - and radio station fan - mainstay, it's hard for me to find a radio station bumper sticker on the road nowadays. "People won't put bumper stickers on their cars anymore," some say. That's nonsense. People won't put just any bumper sticker on their cars. Just as people won't put just any vanity slogan on their license plate or just any branded frame around it. People brand themselves and their cars with symbols that give their lives meaning and tell their story to those who watch from afar. This is the story of who I am and what I love. Why would a radio station, … [Read more...]

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