Tag: Media

09/25

Millennials Say “Out With Blogs, In With Podcasts!”

Millennials say "out with blogs, in with podcasts!" And... Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. It’s episode 50 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

09/20

hivio 2016: What’s the Future of ESPN Audio?

If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 450 stations. Traug Keller is ESPN’s Senior Vice President, Production, Business Divisions, and he leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Traug oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. Traug was one of … [Read more...]

09/19

Radio’s Problem After the iPhone 7

Unless you've been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity. But what does the iPhone 7 mean if you're working in the radio industry? The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that - until now - has been ubiquitous. Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connector, but anyone who is buying Apple products in part for their design style (which is virtually 100% of their … [Read more...]

09/05

hivio 2016: How to Get Your Fans to Share Your Digital Audio

Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how. Why? Mostly because of their belief that of all the digital content elements they could present - text, images, video - the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it's all about ratings. This is a problem familiar to anyone in the audio space: How to make audio easy to share and … [Read more...]

09/04

Here Comes the Digital Media Shakeout!

Here comes the digital media shakeout! And... A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them It’s episode 49 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And … [Read more...]

08/26

hivio 2016: “What the F**k Happened to Radio?”

Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1's highly successful "Celebrity Rehab" franchise, Comedy Central's "The Man Show," and "LoveLine" on MTV. Among Howard's first words to the audience: "Radio as you learned it is gone, but radio is not gone." Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium. "Make a noise," Howard … [Read more...]

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

08/22

Tweet This: Quality News is Dying

Tweet this: Quality news is dying. And... Twitter growth screeches to a halt - at 52 million users! Plus, rants and raves about the "connected lawn" and proof that Donald Trump's hands are not as HUUGE as he says they are. It’s episode 48 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like … [Read more...]

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