Tag: mark ramsey


Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of any other audio-centric platform. So when podcasting listenership grows, that means radio listening (for example) might shrink. I can only hear one thing at a time, naturally. Assuming I’m listening to something to begin with. You see, … [Read more...]

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Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]


Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station's Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post "went viral" and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I'm going to share some of those responses with you along with my answers. All of the feedback I received is thoughtful and sincere, and most of it reflects an inherent friction between doing what's best and doing what one is told. Rarely do these seem to be the same things, … [Read more...]


The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station's website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital traffic comes from Facebook. What do these percentages look like for your brand? Now, what are you doing to expose your best content on Facebook such that listeners want to find it, and don't only consume it, enjoy it, and share it, … [Read more...]

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How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than "use case" moments? That is, what if what you want to do while you're listening is more important than the genre you are listening to? That's just one insight from Spotify's deep dive into their massive dataset. Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners.  Brian Benedik, Spotify's VP and Global Head of Ad Monetization, reveals some of … [Read more...]


What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what … [Read more...]

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The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX - an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, This American Life, Snap Judgment, Reveal, 99% Invisible and the Radiotopia podcast network. Fast Company named PRX as one of the world’s Top 10 Most Innovative Media Companies in 2015. This is another video from hivio 2015, the audio future festival. Watch Jake talk … [Read more...]


Radio Play-By-Play without Play-By-Play Rights Fees

So let's say you're a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM - off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they could get the play-by-play and get it from you - no rights or rights fees necessary? And what if they could get it through your digital platforms by the hosts they love the most - yours? Or even hosted by your fans themselves? That's at least one potential application for Rabble.TV, a … [Read more...]

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