Tag: mark ramsey

06/28

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player! Among the questions these Millennials answered: Take me through your day. When do you listen to the radio? online radio? podcasts? How much … [Read more...]

06/27

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here's how to fight back. And... This is what makes your fans "tick." It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper's ban on the Orlando Killer's face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

06/24

Where Are Your Stars, Radio?

"Inspired." "An engaging read." The critics gushed over the new book by Robert Galbraith. Imagine the author's disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon's bestseller list to #1. What happened to make this dog into a star, and so suddenly? This was the day that Robert Galbraith's secret identity was revealed. He was also known as J. K. Rowling, author of the Harry Potter juggernauts. And so we can understand the most recent move by Facebook - it's … [Read more...]

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing if you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio: Radio, online radio, … [Read more...]

06/16

Radio’s Future in a Self-Driving Car

Estimates vary, but the consensus seems to be that we'll see a meaningful number of self-driving cars replacing the human-powered ones by 2020, less than four years hence. Personally, I think that's a bit optimistic, but I have no doubt that the future of cars is a self-powered one. While we fret about the future of radio in fast-changing conventional dashboards, we're missing the much bigger worry: What happens when all the tech sacrifices made to cater to the driver's attention and concentration vanish? What happens when the car becomes as engaging and as powerful as the gadget in your … [Read more...]

06/12

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft's inventive and clever new video campaign with Shaquille O'Neal, and how YouTube's CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

06/07

Hey Radio, What Happens Next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms - and as part of their desire to play a joke on the boss - they filled the boss's office with goats and hay while the boss was temporarily away at a meeting. What would happen when he came back to his office to see...that?! The whole scene ran on Facebook Live and the metrics, as with all things Buzzfeed, were through the roof. But here's the interesting part of the story: While the goats were grazing around the office all alone views grew and grew and grew. But … [Read more...]

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