Tag: mark ramsey media

09/20

hivio 2016: What’s the Future of ESPN Audio?

If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 450 stations. Traug Keller is ESPN’s Senior Vice President, Production, Business Divisions, and he leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Traug oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. Traug was one of … [Read more...]

09/19

Radio’s Problem After the iPhone 7

Unless you've been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity. But what does the iPhone 7 mean if you're working in the radio industry? The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that - until now - has been ubiquitous. Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connector, but anyone who is buying Apple products in part for their design style (which is virtually 100% of their … [Read more...]

09/05

hivio 2016: How to Get Your Fans to Share Your Digital Audio

Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how. Why? Mostly because of their belief that of all the digital content elements they could present - text, images, video - the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it's all about ratings. This is a problem familiar to anyone in the audio space: How to make audio easy to share and … [Read more...]

08/26

hivio 2016: “What the F**k Happened to Radio?”

Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1's highly successful "Celebrity Rehab" franchise, Comedy Central's "The Man Show," and "LoveLine" on MTV. Among Howard's first words to the audience: "Radio as you learned it is gone, but radio is not gone." Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium. "Make a noise," Howard … [Read more...]

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

08/17

This Will Revolutionize Radio Ad Sales

If you're trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from Veritone Media's Ryan Steelberg.  It will change forever your sense of what you can sell and how you can sell it. Ryan was one of the speakers at hivio 2016. And if you're trying to spread your content across platforms (and who isn't?), this video is for you, too. Veritone Media's big data solution ingests and indexes all of your content, and that means everything on any topic on your audio platform can be analyzed, searched on-demand, and turned into … [Read more...]

08/16

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that Nielsen households can contain up to 16 meters. For me, this was the straw that broke the proverbial camel's back. The piece sparked a firestorm and almost a thousand Facebook shares, not because my points were so salient (although I hope they were) but because there does not seem to exist a single PPM subscriber who considers themselves satisfied customers. Nielsen is evidently in the business of optimizing unhappiness. Nice work if you can get … [Read more...]

08/15

Podcasting is Going to be Big Business

There's lots of chatter about podcasting today - from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what's coming. Every year comes another statistic about the growth of podcasting among consumers, but even that doesn't touch what's coming. What's coming is that podcasting is going to be big business, and it's going to happen sooner than you think. ART19 is one of the new companies at the center of that transformation. Recently I talked to several of the principals of ART19, Sean Carr, Matt Belknap, and Roddy … [Read more...]

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