Tag: mark ramsey media


Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station's Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post "went viral" and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I'm going to share some of those responses with you along with my answers. All of the feedback I received is thoughtful and sincere, and most of it reflects an inherent friction between doing what's best and doing what one is told. Rarely do these seem to be the same things, … [Read more...]


The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station's website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital traffic comes from Facebook. What do these percentages look like for your brand? Now, what are you doing to expose your best content on Facebook such that listeners want to find it, and don't only consume it, enjoy it, and share it, … [Read more...]

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How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than "use case" moments? That is, what if what you want to do while you're listening is more important than the genre you are listening to? That's just one insight from Spotify's deep dive into their massive dataset. Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners.  Brian Benedik, Spotify's VP and Global Head of Ad Monetization, reveals some of … [Read more...]


Radio Play-By-Play without Play-By-Play Rights Fees

So let's say you're a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM - off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they could get the play-by-play and get it from you - no rights or rights fees necessary? And what if they could get it through your digital platforms by the hosts they love the most - yours? Or even hosted by your fans themselves? That's at least one potential application for Rabble.TV, a … [Read more...]


Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial's sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I've been thinking about the consequence of this announcement, and here's the best I can come up with: It's good PR for Pandora in an otherwise quiet time It's great news for Serial, which gets to add an all-new distribution partner with millions of tuned-in consumers That's it. While this evolution may make sense for Pandora given the … [Read more...]


What To Do About Declining Listening for NPR Stations

Listening to NPR member stations is slipping among younger listeners. That's from new NPR data shared at the recent Public Radio Program Director's Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive audience has declined 6 percent. The only age bracket that has increased listening to NPR stations is the 65-plus audience [up 18% overall]. It appears the statistics referenced here are AQH persons. And that number is sensitive to … [Read more...]


Radio: How Do You “Do Local”?

"Live and local" is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms fighting for your attention and your ad dollars, we are here in your local community. But how do you prove that? And why does it matter? In too many cases, being "local" is an address more than an action. But if "local" isn't an action, "local" has no value. It's otherwise just a cushy, sweet idea. You can't just "be local," you must "do local."  You can't do this with your music in a land of nationally-based hits. You can't do this just by using … [Read more...]


Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it's so simple: It's a classic evolutionary dilemma, and in those evolutionary dilemmas the individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair gadgets will have an advantage over those who do not. Now Nielsen announces that it's "improving" its technology so as to provide every participant a level playing field and perhaps eliminate the "need" for Voltair … [Read more...]

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