Tag: mark ramsey media

06/24

Where Are Your Stars, Radio?

"Inspired." "An engaging read." The critics gushed over the new book by Robert Galbraith. Imagine the author's disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon's bestseller list to #1. What happened to make this dog into a star, and so suddenly? This was the day that Robert Galbraith's secret identity was revealed. He was also known as J. K. Rowling, author of the Harry Potter juggernauts. And so we can understand the most recent move by Facebook - it's … [Read more...]

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing if you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio: Radio, online radio, … [Read more...]

06/16

Radio’s Future in a Self-Driving Car

Estimates vary, but the consensus seems to be that we'll see a meaningful number of self-driving cars replacing the human-powered ones by 2020, less than four years hence. Personally, I think that's a bit optimistic, but I have no doubt that the future of cars is a self-powered one. While we fret about the future of radio in fast-changing conventional dashboards, we're missing the much bigger worry: What happens when all the tech sacrifices made to cater to the driver's attention and concentration vanish? What happens when the car becomes as engaging and as powerful as the gadget in your … [Read more...]

06/07

Hey Radio, What Happens Next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms - and as part of their desire to play a joke on the boss - they filled the boss's office with goats and hay while the boss was temporarily away at a meeting. What would happen when he came back to his office to see...that?! The whole scene ran on Facebook Live and the metrics, as with all things Buzzfeed, were through the roof. But here's the interesting part of the story: While the goats were grazing around the office all alone views grew and grew and grew. But … [Read more...]

06/05

You Won’t Believe What Happened at hivio

hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link): Who will you see? Andy Bowers, Panoply's Chief Content Officer, and a man at the center of the podcasting revolution Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV - with some pointed words for radio broadcasters Peter Kafka, Re/code's Senior Editor/Media on what the digital revolution means for everyone in the audio space Traug Keller of ESPN on the future of ESPN … [Read more...]

06/02

hivio Streams Live Friday at 9am PT

If you missed day one of hivio you can catch a replay of the live stream here: And you can watch day 2 live at 9am PT on Friday! Just click the image below. In addition to some amazing presentations and Q&A's, we will host a special "Millennial Meetup" where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it's only live in person or by live stream. Again, we start on Friday at 9am PT. There you'll also see the full agenda for both days of the event. Also like us on Facebook and you'll … [Read more...]

06/01

hivio Streams LIVE on Thursday at 1pm PT!

hivio - the audio future festival - begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can't be in the room with us, then you should watch from work or home. And onstage we have interviews with and presentations from the movers and shakers in the space, including: Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms Todd Beck, President, Beck Media – … [Read more...]

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