Tag: mark ramsey media

manwithradio
04/23

Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]

advertisingoverload
04/21

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate 'em - those ads that stop you from enjoying the content you love - blah! But wait, if this type of advertising is so bad - so hated, then how come there's more of it now than ever? There are more spots on TV than ever. In 2009, for example, cable networks averaged 14 minutes and 27 seconds per hour. Last year, the average was 15 minutes and 38 seconds. Meanwhile there are more spots on radio than ever. There are more spots on Pandora and Spotify than ever. There are more spots on podcasts than ever. There are more … [Read more...]

lovingaudio
04/09

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn't been a significant new music radio format introduced in a decade. Sure, we've had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we knew. It was built for the appetite for variety, the disdain for clutter and interruptions, and - critically - … [Read more...]

people-don't-large
03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

robertmckee_large
03/11

The Power of Audio Storytelling

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee's include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an event on how to use story in business called Storynomics on March 19 in LA. I’ll be there. So should you. Click below to watch our Q&A: What follows is a highly edited transcript of our conversation. Ramsey: For those of us in business, … [Read more...]

musicmoney_large
03/10

Music Labels Don’t Understand the Real Value of Music

Memo to music labels: The "value" of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A renewed focus on the value of music comes as a transition point for the record business. Rob Wells, Universal Music Group's president of digital who brokered deals with "freemium" services like Spotify, left the company in late February. Now the company is rethinking the value of unlimited free streaming, according to a label source. At the same time, Apple's upcoming subscription service, slated for a June launch according to an industry source and media … [Read more...]

smartspots_large
03/06

Are Your Audio Ads Too Dumb? Make Them Smarter

Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It's important for folks in the audio space to bend their heads around this because data is, fundamentally, a form of marketing intelligence. And the more marketing intelligence that's packed into ad inventory, the smarter and more valuable it becomes to the buyers and sellers of those ads. One of the great differences between traditional radio spots and some online audio ads is the raw intelligence - the smarts - embedded into the advertising. Needless to … [Read more...]

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