Tag: mark ramsey media


hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get results. Beck Media’s areas of focus span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. Todd was one of the featured Q&A's at this year's hivio audio future festival in LA. Here are just some of the … [Read more...]


Media Unplugged: Starbucks’ Media Empire Strikes Back!

Starbucks' media empire strikes back! And... Brands beware: McDonald's YouTube Fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. It’s episode 52 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click … [Read more...]


hivio 2016: Panoply and the Business of Podcasting

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply's business model, how the company works with advertisers and brands, and the future of podcasting as a business. Among the questions Andy addresses: Describe Panoply For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for you? How do you work with brands? Most of the advertising on Panoply is direct response. This is a … [Read more...]


Apple CarPlay And Android Auto Are About To Explode

I have written a lot about the coming transformation of the auto dashboard and my belief that, in the long run, it will be the domain of Apple CarPlay and Android Auto - that these platforms will squeeze out most alternatives. Why? Because consumers will exert their will on automakers and demand that their dashboards are not only as powerful as their smartphones but that they are identical to them (at least within the constraints of driver safety, a sacrifice any driver understands even if he doesn't respect it). This will become even more true when cars self-drive and the passengers are … [Read more...]


Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!

Dear advertisers: Our audience numbers are garbage! And... The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. This is the episode to listen to if you're a media brand perplexed that greater scale only drives down the value of your reach. It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And … [Read more...]


When Under-34’s Shrink Their Radio Listening

People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio. Indeed, the biggest users of radio are persons 50-64, while the lightest users are 18-24's, who spend about 50% more time with mobile apps/web than they spend with the radio. That's from Nielsen data, by the way. So you can assume it's as accurate...as Nielsen data (I have left TV usage (live and time-shifted) off this chart - that's actually higher than mobile app/web usage among 18-24's and rockets ever-higher as consumers age). So what do … [Read more...]


hivio 2016: What’s the Future of ESPN Audio?

If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 450 stations. Traug Keller is ESPN’s Senior Vice President, Production, Business Divisions, and he leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Traug oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. Traug was one of … [Read more...]


Radio’s Problem After the iPhone 7

Unless you've been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the usual pomp and publicity. But what does the iPhone 7 mean if you're working in the radio industry? The key thing is the much noted removal of the 3.5mm Earbud jack, an output device that - until now - has been ubiquitous. Sure, Apple will provide a Lightning-to-3.5mm adapter in the box along with some standard Earbuds with a Lightning connector, but anyone who is buying Apple products in part for their design style (which is virtually 100% of their … [Read more...]

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