Tag: mark ramsey media

IMGR_large
05/14

IMGR, a Cool New Tool that Makes your Audio Production Stronger

I'm always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and engaging to its listeners. This week I found a great one, IMGR. IMGR is an on-demand station branding solution that offers thousands of content files (and new ones every week) that are fully customized for any station and its voice talent. It also features regular jingle updates without logo restrictions and - best of all - the ability to edit it all directly through the app's multitrack editor. I talked with IMGR founder Mark Goodier for a tour of … [Read more...]

spreadwidely
05/12

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then it takes a thousand words to communicate one picture and – more importantly – the time to consume a thousand … [Read more...]

cardashboard
05/06

How Many Cars will be Dashboard-Powered by Google and Apple?

There's much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard with Android Auto and CarPlay, respectively. According to BI Intelligence: By 2020, nearly 40 million cars will be using Android Auto and 37.1 million will be using CarPlay, and that will cover nearly all cars launching connected car services, according to BI Intelligence estimates. That conclusion springs from a premium-priced report from BI Intelligence. The report goes on: CarPlay and Android Auto will be especially useful for expanding the reach … [Read more...]

Discovery
05/03

Music Discovery is Overrated

Last week Seth Godin penned a piece titled "Discovery Fatigue." In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you're busy with what you've got, it diminishes the desire to get more. Second, discovery is exhausting. Putting on a new pair of glasses, seeing the world or hearing the world or understanding the world in a new way is a lot more work than merely cruising through a typical day. And third, infinity is daunting. A birdwatcher might … [Read more...]

iheartmedia_soundfront
04/28

The Dawn of Audio UpFronts

If you're in the TV business, you're familiar with the UpFronts. That's the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or more companies in the digital video space, including Google, Yahoo, Hulu, and others. And as of this month we finally have some equivalent events in the audio space. And for the record can I say this: It's about time. Last week, iHeartMedia launched its first "SoundFront," where they … [Read more...]

manwithradio
04/23

Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]

advertisingoverload
04/21

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate 'em - those ads that stop you from enjoying the content you love - blah! But wait, if this type of advertising is so bad - so hated, then how come there's more of it now than ever? There are more spots on TV than ever. In 2009, for example, cable networks averaged 14 minutes and 27 seconds per hour. Last year, the average was 15 minutes and 38 seconds. Meanwhile there are more spots on radio than ever. There are more spots on Pandora and Spotify than ever. There are more spots on podcasts than ever. There are more … [Read more...]

lovingaudio
04/09

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn't been a significant new music radio format introduced in a decade. Sure, we've had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we knew. It was built for the appetite for variety, the disdain for clutter and interruptions, and - critically - … [Read more...]

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