Tag: mark ramsey media

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

07/12

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting's burgeoning audience and how the podcast ecosystem is rising to meet - and create - that demand. Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content … [Read more...]

07/06

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was "the secret weapon" to attract younger listeners. That was based on reports from NPR (echoed by NPR's Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, "We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened." But the conclusion that this is all thanks to podcasting is wrong. In fact, the way to attract younger listeners is to give them the things they want to listen to on the anytime, anywhere platforms they want to … [Read more...]

07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today's audiences? What's the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the "Recode Media with Peter Kafka" podcast, and the producer of the annual Code/Media conference. Here are some of the questions we … [Read more...]

06/24

Where Are Your Stars, Radio?

"Inspired." "An engaging read." The critics gushed over the new book by Robert Galbraith. Imagine the author's disappointment, then, when after three months, his book had sold only 1,500 hardcover copies. Until one day. That was the day the book shot from #4,709 on Amazon's bestseller list to #1. What happened to make this dog into a star, and so suddenly? This was the day that Robert Galbraith's secret identity was revealed. He was also known as J. K. Rowling, author of the Harry Potter juggernauts. And so we can understand the most recent move by Facebook - it's … [Read more...]

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing if you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio: Radio, online radio, … [Read more...]

06/16

Radio’s Future in a Self-Driving Car

Estimates vary, but the consensus seems to be that we'll see a meaningful number of self-driving cars replacing the human-powered ones by 2020, less than four years hence. Personally, I think that's a bit optimistic, but I have no doubt that the future of cars is a self-powered one. While we fret about the future of radio in fast-changing conventional dashboards, we're missing the much bigger worry: What happens when all the tech sacrifices made to cater to the driver's attention and concentration vanish? What happens when the car becomes as engaging and as powerful as the gadget in your … [Read more...]

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