Tag: mark ramsey media

08/26

hivio 2016: “What the F**k Happened to Radio?”

Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1's highly successful "Celebrity Rehab" franchise, Comedy Central's "The Man Show," and "LoveLine" on MTV. Among Howard's first words to the audience: "Radio as you learned it is gone, but radio is not gone." Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium. "Make a noise," Howard … [Read more...]

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

08/17

This Will Revolutionize Radio Ad Sales

If you're trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from Veritone Media's Ryan Steelberg.  It will change forever your sense of what you can sell and how you can sell it. Ryan was one of the speakers at hivio 2016. And if you're trying to spread your content across platforms (and who isn't?), this video is for you, too. Veritone Media's big data solution ingests and indexes all of your content, and that means everything on any topic on your audio platform can be analyzed, searched on-demand, and turned into … [Read more...]

08/16

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that Nielsen households can contain up to 16 meters. For me, this was the straw that broke the proverbial camel's back. The piece sparked a firestorm and almost a thousand Facebook shares, not because my points were so salient (although I hope they were) but because there does not seem to exist a single PPM subscriber who considers themselves satisfied customers. Nielsen is evidently in the business of optimizing unhappiness. Nice work if you can get … [Read more...]

08/15

Podcasting is Going to be Big Business

There's lots of chatter about podcasting today - from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what's coming. Every year comes another statistic about the growth of podcasting among consumers, but even that doesn't touch what's coming. What's coming is that podcasting is going to be big business, and it's going to happen sooner than you think. ART19 is one of the new companies at the center of that transformation. Recently I talked to several of the principals of ART19, Sean Carr, Matt Belknap, and Roddy … [Read more...]

08/10

And the Future of Radio and Podcasting Talent is…

Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In this standout Q&A from hivio, the audio future festival, I talk with Valerie about how to coach and develop great talent and where to find the future of audio talent. Among the questions we address: How can talent communicate more powerfully? How can talent tell stories without making it "all about me?" How to sustain engagement over a period of time? How can I do it shorter - to match the attention span. How to break through? We hear a lot … [Read more...]

08/08

It’s Time to Drop Nielsen’s PPM

Aren't you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound large? One current in-tab household has 13 meters, and nine of them belong to people under the age of 17. Nielsen likes stability on the panel, and this particular household has been in the sample for quite a while. Imagine replacing them when they leave after as much as a two-year tenure. That will require placement into multiple households to achieve 13 new meter-carriers, and it costs Nielsen money. But a couple of stations in Nielsen markets aren’t … [Read more...]

08/02

hivio 2016 – How Pandora is Changing Audio Advertising

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it's changing its sales strategy to meet the future head-on. Here are some of the questions we cover: Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today? What is your sales strategy at Pandora? Talk about your … [Read more...]

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