Tag: mark ramsey media

04/13

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody who has ever been in a car has seen this firsthand. I know we want to imagine that no advertiser will ever figure this out, but hey, advertisers know this already. They have fingers and buttons and the same impossibly short attention span the rest of us have. Yes, it’s easy, it’s … [Read more...]

03/30

LAST DAY to Save $100 on hivio Tickets!

Thursday, March 31, is the FINAL DAY to save $100 on hivio tickets! If you have been thinking about going, now's your LAST CHANCE to save $100 on a ticket! To buy a ticket and SAVE $100, go here. hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation. Why should YOU go? First, because we have an amazing roster of speakers and presenters. Here's the list, in random … [Read more...]

03/23

If Radio Wants to Matter in the Cars of the Future…

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system "in most mid-size sedans" to a Rubiks Cube. The solution to that problem? Apple CarPlay! So doing stuff via your entertainment system in your car "is as easy as it is on your iPhone." This strategy will last right up until Apple CarPlay (or Android Auto) is embedded into every auto dashboard. … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

03/15

Here’s Why YOU Must Go to Hivio

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation. Why should YOU go? First, because we have an amazing roster of speakers and presenters. Here's the list, in random order... Ian Grace, CEO Virgin Radio International - part of Richard Branson's legendary Virgin brand Anya Grundmann, NPR VP Programming & Audience Development - the person in charge of NPR's … [Read more...]

03/08

What Podcasting Can’t Do

Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video. Facebook is reportedly tweaking their algorithm so that you'll see a lot more live video in your newsfeeds. According to a company post, "Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no … [Read more...]

02/25

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival? Here's how to get one. Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat! But act fast, the contest ends in ONE WEEK. Just who will you be rubbing shoulders with? In random order... Anya Grundmann, NPR's VP Programming & Audience Development. Ian Grace, CEO of Virgin Radio International Jesse Thorn, host and creator of the NPR show Bullseye Andy Bowers, Chief Content Officer … [Read more...]

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