Tag: local

katyperry
04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there.Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise.Here's his first question:Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

psychiatrichelp
04/17

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC's  detailed explanation why it's not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB's increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are "national platforms," not likely to respond to competitive conditions in local markets. And, no evidence was provided that either plan to become local. The FCC said, "only local broadcasters provide programming based on the unique characteristics of their respective local markets. As the Commission has stated previously, it is the … [Read more...]

bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

neighborhood
12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio.When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment.Here is an overview of consumers' “circles of interest”:At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD.Why not a circle for city (i.e., "local") news?Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

rubegoldberg
10/29

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the "connected" auto dashboard.As we get lost in the details of what change is coming and how fast, we're not focused nearly enough on what to do about it, given that such a large proportion of radio listening emanates from that very dashboard. We're stuck in the theater of the moment.Consider the reality of the situation:The complexity of the new dashboard is overwhelming many consumers. What was once simple and reliable has become far more powerful but also far more complicated. And that means even … [Read more...]

usamap
10/02

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: "We're live and local."This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn't make it less popular or effective.Consider each part of the phrase in turn:LiveIs Saturday Night Live less effective or popular because it's viewable via DVR at a later time? Or because it's viewable via highlight clips online, which is how most people see it and certainly the reason it has swelled in popularity?Do … [Read more...]

patrickreynolds1024
08/28

What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013.In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to Pandora at the local market level (it's pretty astounding).In the month before hivio, about two-thirds of the market's online listening was to Pandora, while the rest was spread across an astounding 4,754 different sources, including many broadcasters … [Read more...]

bigdata1024
08/16

When Will Big Data Come To Local Media?

What will Jeff Bezos do with The Washington Post?That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what does it mean to you?And by “you,” I don’t just mean every print jockey in America. I mean every local media company in America. That’s right — what we used to call all those local TV stations, radio stations and — yes — newspaper companies.Bezos is a master of … [Read more...]

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