Tag: job

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

fired
12/10

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client.From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it's all about drumming up action surrounding an event - a piece of content.It's a reminder that stars align around worthy content - worthy ideas made real.Activity and ideas and passion and interest are attracted to activity and ideas and passion and interest. Good ideas and the people who make them can sniff each other out. They want to dance together.As … [Read more...]

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