Tag: jeff schmidt

04/20

You’ll Want to Hear This

The final blockbuster chapter of my 6-part podcast inspired by the making of the movie Psycho wraps up in horrifying fashion today, and I invite you to hear it. It's Inside Psycho. If you hear none of the previous chapters, please catch this final one. It charts the sorrowful decline of Alfred Hitchcock, the way he was shunned by his Hollywood peers, and the love that made it all worthwhile. It also illustrates the legacy of Psycho and wraps up with a tale that is best heard with the lights...out. This chapter is my favorite because it's the part of the story that makes the whole … [Read more...]

04/05

Advertisers Can Be Their Own Worst Enemies

We had to produce some direct response ads for my podcast project (you've heard it, right?), but one of the would-be sponsors was a hard sell. You can find them advertising on many podcasts here and there (and maybe even on a certain televised annual sports event). But this kind of podcast doesn't work for them, they argued. So they'll steer clear. Our work-around solution: Create a spec spot that really illustrates the power of audio and moves the product and even has what almost zero podcast (or radio) spots have: The inherent potential to go viral. And that's exactly what my … [Read more...]

03/09

Secret Revealed: Mark Ramsey Media Signs Content Deal with Wondery

Today, I am proud to announce that my company, Mark Ramsey Media, has signed an agreement to develop content for on-demand audio publisher Wondery. The first show created under that agreement launches today. It's called Inside Psycho, and it's the first audio graphic novel in the podcast space. It's a six-part deep dive inspired by the making of the classic movie Psycho. A special sneak preview is available today wherever you listen to podcasts. So what's the show about? It’s all here, from the real-world serial murders that inspired the film, to the movie star crank calls that … [Read more...]

06/12

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft's inventive and clever new video campaign with Shaquille O'Neal, and how YouTube's CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

09/14

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It's episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s gangbuster ratings performance for the VMA’s – on Snapchat, and the delightful inappropriateness of Nicki Minaj’s wax figure at Madame Tussauds. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]

07/16

How to Get Rich with Online Video

Yes, you can get rich with online video - but not through YouTube. And... Paramount's new business model makes theater owners AND consumers happy. It's episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google's new chat-bot that can debate the meaning of life, how Sony Music is "disfavoring" artists through its investment in Spotify, and how J.J. Abrams Star Wars presentation at Comic-Con is footage-free for a particularly sneaky reason. Listen as we go inside media to reveal the ugly truth! Click … [Read more...]

06/17

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It's episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

05/28

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and “I had UBER’s idea first!” Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

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