Tag: interview

listening-to-podcast
10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

listening-to-phone
09/29

Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]

imlistening1024
09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

cheetah
09/15

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by "smartcuts." Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more.... Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a journalist who's written for "Fast Company," "The New Yorker," "Wired," and "The Washington Post." Shane also is the author of a terrific new book called Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Watch this … [Read more...]

glennbecklarge
08/07

A Remarkable Conversation with Glenn Beck

If you are a regular watcher of CNN's Reliable Sources, then last weekend you saw the first part of a remarkable interview with the equally remarkable Glenn Beck. Always a great talent and once a polarizing lightning rod for controversy, Glenn reveals new layers of thoughtful complexity and a humanity that will surprise those who know him best from his Fox News days. I thought it was quite striking. Watch for yourself and see if you don't agree. One of the great challenges of commercial spoken word radio is that audiences and broadcasters alike are pigeonholing the format as the home of … [Read more...]

andrealarge3
07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

network1024
03/21

Why Talk Radio is “Mad as Hell”

Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network? You know the one. With the scene featuring a waterlogged anchorman played by Peter Finch, desperately imploring his frustrated viewers to go to their windows, throw them open, and shout at the top of their lungs: "I'm as mad as hell, and I'm not going to take this anymore!" How is it that the satirical vision of screenwriter Paddy Chayefsky has so effectively "meddled with the primal forces of nature" not only in the TV and cable news business, but … [Read more...]

* = required field

Dive Into The Blog