Tag: interview


hivio 2016: Panoply and the Business of Podcasting

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply's business model, how the company works with advertisers and brands, and the future of podcasting as a business. Among the questions Andy addresses: Describe Panoply For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for you? How do you work with brands? Most of the advertising on Panoply is direct response. This is a … [Read more...]


And the Future of Radio and Podcasting Talent is…

Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In this standout Q&A from hivio, the audio future festival, I talk with Valerie about how to coach and develop great talent and where to find the future of audio talent. Among the questions we address: How can talent communicate more powerfully? How can talent tell stories without making it "all about me?" How to sustain engagement over a period of time? How can I do it shorter - to match the attention span. How to break through? We hear a lot … [Read more...]


Gary Vaynerchuk and the Greatest Era of Fake Businesses Ever!

Gary Vaynerchuk calls this "the greatest era of fake businesses ever," but is he right? And... Dollar Shave Club is snapped up by Unilever, but it's all about the data. Plus, rants and raves about the wisdom - or not - of flossing, how money-losing SoundCloud could possibly be worth $1 billion, and why YouTube stars will keep haunting the top of the book bestseller lists. It’s episode 47 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]


Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He's the author of The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing. He's also a veteran of the radio wars. Here are some of the topics we cover in this short video Q&A: Why should radio … [Read more...]


What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand - even any radio brand - learn from TheBlaze? TheBlaze is Glenn Beck's innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey talks to Scott Baker, TheBlaze’s Editor-in-Chief. Some of the questions we discuss: Define “TheBlaze”? What is it and why is it so big? What makes TheBlaze “work”? What’s its secret? How important is audio in general and Glenn’s … [Read more...]


Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]


The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That's from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital - two firms at the core of the new age of digital audio. In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling … [Read more...]


How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

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