Tag: interview

hivio header
07/23

How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

hivio header
07/14

Marilu Henner Loves Radio – and Listeners Love Marilu

What's there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate - author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and … [Read more...]

futureofradio
02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And - notably - all the profits from the book benefit the Broadcasters Foundation of America. Enjoy this wide ranging conversation with Barry about his terrific new book and his … [Read more...]

listening-to-podcast
10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

listening-to-phone
09/29

Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]

imlistening1024
09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

cheetah
09/15

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by "smartcuts." Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more.... Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a journalist who's written for "Fast Company," "The New Yorker," "Wired," and "The Washington Post." Shane also is the author of a terrific new book called Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Watch this … [Read more...]

glennbecklarge
08/07

A Remarkable Conversation with Glenn Beck

If you are a regular watcher of CNN's Reliable Sources, then last weekend you saw the first part of a remarkable interview with the equally remarkable Glenn Beck. Always a great talent and once a polarizing lightning rod for controversy, Glenn reveals new layers of thoughtful complexity and a humanity that will surprise those who know him best from his Fox News days. I thought it was quite striking. Watch for yourself and see if you don't agree. One of the great challenges of commercial spoken word radio is that audiences and broadcasters alike are pigeonholing the format as the home of … [Read more...]

* = required field

Dive Into The Blog