Tag: internet radio

chevylarge
08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

questions
08/04

Is NextRadio’s Consumer Enthusiasm a Mirage?

I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier consumers, and a healthier business overall. This is the thinking that has driven all my successful audience research efforts for years. So it was with much disappointment that I reviewed the recent research project produced by Coleman Research for NextRadio, financed by the NAB. Coleman has a well-deserved strong reputation, but this deeply flawed research project will add no luster to it. There are two kinds of research: The kind that aims to reveal … [Read more...]

dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

freelarge
06/25

T-Mobile Says: Your Online Radio Listening is now Free

Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on demand and discourage ongoing use of the platforms? Well, I and others long ago revealed the flaws in that argument based strictly on the relatively thin data requirements of audio streams (especially when compared to the real data hog: Video). But now comes a new statement from underdog mobile provider T-Mobile: Stream all the music you want - data charges do not apply.* Yes, the all-you-can-eat buffet for streaming radio fans has arrived! Last … [Read more...]

hannitysmoking
05/14

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen … [Read more...]

iwatch
01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to miss the forest for the trees. For example, do you need iPhone and Android apps? Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't. Do you need … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it? I have (correctly) argued "yes" here and here and here. "Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation. The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it - and done it successfully enough to be repeat customers. Just one example: A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran. Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

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