Tag: internet radio

iwatch
01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content.The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform.To chase a device is to miss the forest for the trees.For example, do you need iPhone and Android apps?Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't.Do you need … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air.How do I know? Because some stations have done it - and done it successfully enough to be repeat customers.Just one example:A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran.Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters.For that reason, one of the questions I ask is this:“Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically?In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear:The number one choice was Pandora.And it was ahead of #2 by no small … [Read more...]

patrickreynolds1024
08/28

What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013.In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to Pandora at the local market level (it's pretty astounding).In the month before hivio, about two-thirds of the market's online listening was to Pandora, while the rest was spread across an astounding 4,754 different sources, including many broadcasters … [Read more...]

Mike Hodges U-T 1024
08/22

Newspaper Lessons in Transformation for Radio Broadcasters

Newspaper publishers are leading the transformation of media in large part because no corner of the media establishment has been so thoroughly disrupted.Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans.Mike Hodges is one of the leaders. He’s President and COO of U-T San Diego (formerly known as the San Diego Union-Tribune), one of the largest and most profitable local media companies in Southern California.My conversation with Mike was one of the most popular Q&A’s from hivio, the radio ideas festival held this … [Read more...]

abclive
05/15

What Radio can learn from ABC TV

A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called WatchABC.NPR reports: ABC and other networks have long allowed you to watch their prime-time shows online after they air on TV, but ABC is the first broadcast over-the-air network to let you watch their live feed — including local news, daytime talk shows and prime-time dramas.Over the next few months, it will expand to cities like Los Angeles, San Francisco and Chicago. Eventually, ABC expects most of its affiliates will be onboard. Is it the … [Read more...]

earbuds
04/22

“Pandora Helps Apple Sell More Music”

Maybe it's time to stop asking Pandora how they feel about Apple's pending entry into the streaming radio marketplace and start asking Spotify the same question.So argues GigaOm in this piece.And just-released data from the NPD Group tell the tale: One third (38 percent) of U.S. consumers surveyed reported that it is still important to own music, and 30 percent believe that listening to albums is important. Among consumers who listened to music on Pandora and other free music-streaming services, 41 percent reported that owning music was important to them; in fact, many free streamers … [Read more...]

* = required field