Tag: international

neighborhood
12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio.When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment.Here is an overview of consumers' “circles of interest”:At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD.Why not a circle for city (i.e., "local") news?Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

rubberduckies
11/01

Why Simulcasting Ads on Radio Streams is Dumb

Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including ads.Is this a big middle finger to AFTRA rules which (for now at least) discourage such actions?  You bet it is.They are not alone.  The radio industry's dirty little secret is that many broadcasters are matching their on-air content to their streams, including ads, even as their competitors comply with the rules and "play fair."So why are they considering this, and why is it the easiest and biggest mistake they will make for their … [Read more...]

popartmics
09/21

The Future of Radio is Between (or instead of) the Songs

What's the future of radio?The answer is not "technology," although that's part of the answer.  The answer is to leverage what can't be easily duplicated by people who are much more knowledgeable about and committed to technology than you are.The future is between - or instead of - the songs.Southern Cross Austereo's extraordinarily bright and talented Craig Bruce talked with me about this very topic.We discuss:Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture … [Read more...]

sharing
11/10

Key Lessons from Online Radio Abroad

Two things separate the way online radio works in the US from the way it tends to work internationally.First, there's far more cooperation between the interested parties abroad.And when people work together on common goals, common incentives, common platforms, they are more likely to achieve results.Broadcasters in the US need to recognize that the online radio marketplace is not an extension of the radio platform - it's an all new platform.  And new platforms grow because they're nursed with tender loving care by all those who stand to benefit from the new platform.  If it's … [Read more...]

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