Tag: interactive

02/17

What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel's proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder and principal analyst at industry research firm Wohlers Associates, said "It should help to unlock the creative juices of our youth in a way that we have not seen in the past. Over a period of years, it could even help to reinvigorate careers in … [Read more...]

12/30

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars' legendary Millennium Falcon. I can't imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters: 1. Iger focuses on both content and technology “There are a lot of companies that focus on content and lot of companies that focus on technology, but I think Disney is one of a few … [Read more...]

06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times? Don't you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn't it? Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365? XAPPmedia is one company looking to provide that interactive experience. I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer. What follows is an abbreviated transcript. For the full Q&A click the video image below. Prefer audio? Try this: [jwplayer mediaid="10561"] Download Audio (You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

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