Tag: information

12/05

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ and their actual consumption of radio. The positive news - the “number of users” for radio grew 0.5% compared to last … [Read more...]

07/09

You Will Probably Do the Opposite of This

Why don't we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives? In the radio space, for example, the majority of managers will nod agreeably at the roster of must-do's facing the industry, the stuff they know they need to do. Then, more often than not, they do exactly the opposite. Why? Why is change so hard? Why do we do the opposite of what we need to do even when innovative action is so critical? Because "we're mad, feeling creatures being pushed and pulled by our environments, by our truths." So … [Read more...]

12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment. Here is an overview of consumers' “circles of interest”: At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD. Why not a circle for city (i.e., "local") news? Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby). Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

11/08

Is Radio “Relevant”?

I was struck by the following exchange about radio's relevance - or lack thereof - from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. "More people listen to radio than ever before. When you aggregate all the other listening of audio, it's still less than 10%. Radio is still over 90%. Go compare that to TV. They never have to answer about … [Read more...]

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