Tag: hulu

hulu1024
01/07

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu.Let me explain.Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by.Well it's still that, of course. But suddenly it's so much more - as Brian Stelter reported on CNN following a tour of Hulu with Charlotte Koh, the head of development for Hulu Originals.That's right, I said Hulu Originals.Just as Netflix is transforming from a utility that provides access to … [Read more...]

Xbox-Music-Now-Playing
10/17

The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means "radio" isn't simply a media category run by media institutions.  It is now a feature of other categories - a feature of brands themselves - brands which are capable of monetizing that feature in the same way traditional broadcasters do - with ads.This is another manifestation of one of my regular themes:  Brands are now media.  Brands are becoming "mediacized."In the wake of unconfirmed gossip that Apple is soon to release an Internet radio service across their OS platforms that is ad-supported (next … [Read more...]

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