Tag: hulu

southparklarge
07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

hulu1024
01/07

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by. Well it's still that, of course. But suddenly it's so much more - as Brian Stelter reported on CNN following a tour of Hulu with Charlotte Koh, the head of development for Hulu Originals. That's right, I said Hulu Originals. Just as Netflix is transforming from a utility that provides access to … [Read more...]

Xbox-Music-Now-Playing
10/17

The Rise of “Radio as a Feature”

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means "radio" isn't simply a media category run by media institutions.  It is now a feature of other categories - a feature of brands themselves - brands which are capable of monetizing that feature in the same way traditional broadcasters do - with ads. This is another manifestation of one of my regular themes:  Brands are now media.  Brands are becoming "mediacized." In the wake of unconfirmed gossip that Apple is soon to release an Internet radio service across their OS platforms that is ad-supported (next … [Read more...]

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