Tag: hivio

08/26

hivio 2016: “What the F**k Happened to Radio?”

Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1's highly successful "Celebrity Rehab" franchise, Comedy Central's "The Man Show," and "LoveLine" on MTV. Among Howard's first words to the audience: "Radio as you learned it is gone, but radio is not gone." Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium. "Make a noise," Howard … [Read more...]

08/17

This Will Revolutionize Radio Ad Sales

If you're trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from Veritone Media's Ryan Steelberg.  It will change forever your sense of what you can sell and how you can sell it. Ryan was one of the speakers at hivio 2016. And if you're trying to spread your content across platforms (and who isn't?), this video is for you, too. Veritone Media's big data solution ingests and indexes all of your content, and that means everything on any topic on your audio platform can be analyzed, searched on-demand, and turned into … [Read more...]

08/10

And the Future of Radio and Podcasting Talent is…

Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In this standout Q&A from hivio, the audio future festival, I talk with Valerie about how to coach and develop great talent and where to find the future of audio talent. Among the questions we address: How can talent communicate more powerfully? How can talent tell stories without making it "all about me?" How to sustain engagement over a period of time? How can I do it shorter - to match the attention span. How to break through? We hear a lot … [Read more...]

08/02

hivio 2016 – How Pandora is Changing Audio Advertising

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it's changing its sales strategy to meet the future head-on. Here are some of the questions we cover: Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today? What is your sales strategy at Pandora? Talk about your … [Read more...]

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

07/12

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting's burgeoning audience and how the podcast ecosystem is rising to meet - and create - that demand. Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content … [Read more...]

07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today's audiences? What's the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the "Recode Media with Peter Kafka" podcast, and the producer of the annual Code/Media conference. Here are some of the questions we … [Read more...]

06/28

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player! Among the questions these Millennials answered: Take me through your day. When do you listen to the radio? online radio? podcasts? How much … [Read more...]

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