Tag: hivio

southparklarge
07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

andrealarge3
07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

ricmiliti1024
07/08

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let's ask an agency head! Or in this case, an "anti-agency" head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A's from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser's perspective? How do you factor in -- or overrule -- Nielsen ratings in your decision-making? How do you … [Read more...]

dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

imlistening1024
06/24

Key Takeaways from hivio, the Audio Future Festival

So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let's ask somebody who was there. Sara Marsolek, Faith Radio Network's Listener Engagement Director, was kind enough to take some copious notes and has agreed to let me share a summary of them with you. You can read her original blog post about the event here. Thanks Sara! Here are some key takeaways: 1. Build your list. I call this new name acquisition – too fancy? Well, you get the point. Everything you do should incorporate a strategic and exciting way for a fan to share their contact … [Read more...]

listentoradio
06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

garyveelarge
06/12

Social Media Guru Gary Vaynerchuk on the Power of Audio

He's the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and a social media guru who knows how to "crush it." He's Gary Vaynerchuk! Gary created this video just for us to open hivio 2014 - the audio future festival - last week. In it, he showcases the power of audio. "Audio matters - period," says Gary. Lots more video to come from hivio 2014. If you haven't already signed up for hivio updates, do it now! … [Read more...]

hiviowrap
06/05

Images of hivio 2014 – the Audio Future Festival

I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I'm only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivio 2014: Tech galore - we're streaming live here: Craig Bruce, Southern Cross Austereo's Head of … [Read more...]

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