Tag: hivio

06/21

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: "Fox adopting YouTube's Six Second Ad Format." "This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don't think that this trend will stop there, folks. At my hivio event last year I presented research which explicitly tested what consumers - listeners - wanted to hear from ad-supported audio platforms (you can watch the whole presentation here). We didn't test … [Read more...]

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

12/28

hivio 2016 – Glenn McQuaid and “Tales from Beyond the Pale”

The power of audio is more than just music or even "spoken word." With his partner Larry Fessenden, Glenn McQuaid is the co-creator of the extraordinary contemporary audio drama series “Tales from Beyond the Pale,” featuring voices you’ll recognize from artists like Vincent D’Onofrio, Sean Young, and the late, great horror legend Angus Scrimm. In addition to writing and directing many episodes of Tales, Glenn is also well known for his feature film work - he was writer/director of the period horror/comedy I Sell The Dead, starring Larry Fessenden, Dominic Monaghan, and Ron Perlman. And … [Read more...]

12/08

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space - radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations … [Read more...]

12/02

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio shows and enjoy radio-sized audiences but have never played on a radio station. The issue isn’t about the “future of radio” per se, but rather about the “future of how people want to consume audio”, “the future of what people want to consume,” and – … [Read more...]

11/22

hivio 2016: How Radio Can Make a Real Difference in Local Communities

During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations from the 2016 hivio audio future festival. If you're a radio broadcaster, this will change the way you view contesting forever. Ryan Cummins is the Co-Founder/Co-CEO of Omaze, a cause marketplace that raises money and awareness for charity by offering the chance to win once-in-a-lifetime experiences. Many of my clients know I'm a huge fan of what Omaze is doing, both in terms of its contributions to society and the elegance of its platform. In just … [Read more...]

11/10

hivio 2016: How to Transform Personalities into Digital Brands

Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He's a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding Red Seat, Balfe was President & COO of Mercury Radio Arts as well as CEO of TheBlaze. TheBlaze pioneered a brand new direct-to-consumer subscription model, while TheBlaze.com became one of the top 100 website in the world. Here … [Read more...]

10/25

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get results. Beck Media’s areas of focus span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. Todd was one of the featured Q&A's at this year's hivio audio future festival in LA. Here are just some of the … [Read more...]

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