Tag: hits

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professorĀ Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]

ladygaga
11/11

How to Pick the Hits

The "golden gut." It's what separates those who can pick a hit from the rest of us.But what does the science tell us? Its lesson is unambiguous: Hits are total flukes.Well not entirely.A number of years ago students at Columbia staged an interesting experiment, described here by Tim Sullivan at HBR: [Doctoral student] Matthew Salganik and his coauthors set up an ingenious experiment: they created a website where people could listen to songs by unknown artists, then decide whether they wanted to download particular songs to their private library. Participants were randomly assigned … [Read more...]

fail
11/28

Here’s to Failure!

Nobody wants to fail.Yet we inherently know that without taking risks - without risking exactly the failure we fear so much - the big successes are likely to remain out of reach.Recently I was with a Broadway theater producer - someone who has produced famous shows you know quite well - and he said something that, while not surprising, was important and interesting:"The biggest hits go to those who have the biggest failures."And he should know.This is not to suggest that we need to bet the farm on our hunches - that's a sure way to the poor house. Ā But it's certainly true … [Read more...]

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