Tag: hbo

07/31

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they'd tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you'd expect to find among people with too-small audiences who can't reconcile the size of their audience with the scale of the always-on, worldwide distribution provided by the Internet. My show is available everywhere and all-the-time! So what's the problem? Well, let's assume the problem is not with the "quality" of your show for the sake of argument. After all, plenty of great content is released … [Read more...]

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And... Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even one podcast in the past month. Consider that there are 47 … [Read more...]

10/05

Here’s How America’s Most Popular Apps Will Reshape Media

Look out! America’s most popular apps will reshape media! And… Was media’s “crisis of proliferation” predicted…back in 1976? It's episode 28 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, the “Happy Birthday paradox” and HBO’s Westworld nudity PR stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really happening in media. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go … [Read more...]

04/30

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And... Will Vessel crush YouTube? It's episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck's Slave-gate coverup, and a great co-promotion between HBO's Game of Thrones and UBER. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by … [Read more...]

04/14

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour - twenty years after her death, HBO REALLY wants your money, and why are “No Kardashian Parking” signs all over LA? Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

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