Tag: glenn beck

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08/07

A Remarkable Conversation with Glenn Beck

If you are a regular watcher of CNN's Reliable Sources, then last weekend you saw the first part of a remarkable interview with the equally remarkable Glenn Beck. Always a great talent and once a polarizing lightning rod for controversy, Glenn reveals new layers of thoughtful complexity and a humanity that will surprise those who know him best from his Fox News days. I thought it was quite striking. Watch for yourself and see if you don't agree. One of the great challenges of commercial spoken word radio is that audiences and broadcasters alike are pigeonholing the format as the home of … [Read more...]

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10/06

Glenn Beck on the Future of TV – and Radio

If there is no "radio," there is only media.  If there is no "television," there is only media.  And what drives each media brand is the idea at its core.  All thanks to the Internet and its panoply of digital doodads and the ubiquitous opportunity for any and every tribe to find a home and each other in the presence of the sandbox called their passions. Case and point:  Glenn Beck.  Since last month Glenn has been reinventing the future of television - and doing it online. Like him or hate him, you have to credit Glenn and his team for navigating some perilous waters and doing so with … [Read more...]

Glenn Beck
08/05

Uncovering Glenn Beck’s Digital Secrets

When you have a platform as powerful as Glenn Beck, it sure makes sense to extend brand tentacles into a variety of areas, including digital. At the heart of Glenn Beck's digital strategy are his Insider member platforms. Exclusive content - by subscription. And it's working. I talked with Chris Balfe, President/COO of Glenn's company, Mercury Radio Arts. I wanted to know how much work goes into this digital platform, where the ideas come from, whether this is a model other talents should follow, how to decide what to give away for free and for a fee, and whether it is all worth it … [Read more...]

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