Tag: future

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung.From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site.While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

shelf-space
04/06

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space:"The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it.""But if the content is compelling enough, they will seek it out," I replied."Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button."Now this is abjectly true: You can't listen to what you can't find.But what are the consequences of … [Read more...]

bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it?Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week.We cover a TON of ground in this conversation, including...How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

lovemyradio
01/20

LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what's ahead for the radio industry and the folks who work in it?That's one of the subjects of Borrell Associates' new report: The Future of Legacy Media.TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry.It's Tuesday, January 21 at 10am PT / 1pm ET.Want to jump in and ask questions while the Q&A is LIVE? Go here to view and interact with us in Facebook in real time.Missed the live event or just want to sit back and watch? Then tune in during or after the live event and watch this … [Read more...]

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]

people
12/05

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. "Tell us more about fans of our format," I was asked.But wait, why limit insights to fans of any one format just because that's the only format in the room? This is not a research study, after all, it's a presentation to radio managers whose job is to corral and focus consumer attention long enough to monetize it.I don't care what format your radio station chooses, your audience is still comprised of people - people with diverse tastes, people who spend their time with multiple formats, and - most of all … [Read more...]

messageinbottle
12/03

How to “Rescue” Radio

How to "rescue" radio? Doc Searls has some ideas, and Doc's a very smart man. He is, among other things, the co-author of the classic The Cluetrain Manifesto that anticipated social media and the power of the social consumer by a decade.I don't agree with all of his points, but I'll share a few of the most interesting here.First, he redefines radio as "streamed audio," unbound from "transmitter mentality." This is a familiar conversation in radio circles, of course - and one that keeps bumping up against business model realities that are realities only for those who are beholden to … [Read more...]

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