Tag: future

04/24

Is NPR’s Future All Used Up?

Is NPR's future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

03/23

If Radio Wants to Matter in the Cars of the Future…

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system "in most mid-size sedans" to a Rubiks Cube. The solution to that problem? Apple CarPlay! So doing stuff via your entertainment system in your car "is as easy as it is on your iPhone." This strategy will last right up until Apple CarPlay (or Android Auto) is embedded into every auto dashboard. … [Read more...]

03/22

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel’s amazing Instagram experiment. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

03/16

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: "Q4 and 2015 results dismal as radio's decline shows no signs of stabilization." What does it mean when CBS announces their plan to spin all of their radio assets while at the same time vowing to boost revenue $3.75 Billion by 2020 based on everything except radio: Retransmission fees, OTT, international projects, and more? What does it mean when … [Read more...]

02/25

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival? Here's how to get one. Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat! But act fast, the contest ends in ONE WEEK. Just who will you be rubbing shoulders with? In random order... Anya Grundmann, NPR's VP Programming & Audience Development. Ian Grace, CEO of Virgin Radio International Jesse Thorn, host and creator of the NPR show Bullseye Andy Bowers, Chief Content Officer … [Read more...]

02/20

It’s Time For Rush Limbaugh To Go

Rush Limbaugh's contract is up and it's decision time - not only for Rush but for the industry which awakens to a 2016 where, for better or worse, Rush is the most famous name in radio. And it's time for Rush Limbaugh to go. Now this is nothing personal. Rush has had an amazing symbiotic relationship with radio over the years he has been behind the mic, and for that a great many listeners, broadcasters, and clients are grateful. And when Rush moves on, obscurity will not be the destination. Besides satellite radio (and perhaps in addition to it) there are businesses built around the … [Read more...]

02/03

Announcing: hivio 2016 – Get your TIX now!

It's back! It's hivio, the audio future conference. What is it? One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation. This is not your father's NAB (no offense intended, NAB). Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters. hivio is LIVE in LA on June 2 and 3, 2016 at the Andaz West Hollywood. Tickets and more information are available here Early-bird tickets are available for a limited time and in limited … [Read more...]

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