Tag: future

07/12

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting's burgeoning audience and how the podcast ecosystem is rising to meet - and create - that demand. Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content … [Read more...]

06/28

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player! Among the questions these Millennials answered: Take me through your day. When do you listen to the radio? online radio? podcasts? How much … [Read more...]

05/25

How to Watch hivio LIVE – in ONE WEEK

hivio - the audio future festival - opens in ONE WEEK, and you can watch the whole thing stream LIVE. hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event. And onstage we have interviews with and presentations from the movers and shakers in the space, including: Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s … [Read more...]

04/24

Is NPR’s Future All Used Up?

Is NPR's future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

03/23

If Radio Wants to Matter in the Cars of the Future…

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system "in most mid-size sedans" to a Rubiks Cube. The solution to that problem? Apple CarPlay! So doing stuff via your entertainment system in your car "is as easy as it is on your iPhone." This strategy will last right up until Apple CarPlay (or Android Auto) is embedded into every auto dashboard. … [Read more...]

03/22

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel’s amazing Instagram experiment. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

03/16

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: "Q4 and 2015 results dismal as radio's decline shows no signs of stabilization." What does it mean when CBS announces their plan to spin all of their radio assets while at the same time vowing to boost revenue $3.75 Billion by 2020 based on everything except radio: Retransmission fees, OTT, international projects, and more? What does it mean when … [Read more...]

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