Tag: format

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

people
12/05

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. "Tell us more about fans of our format," I was asked.But wait, why limit insights to fans of any one format just because that's the only format in the room? This is not a research study, after all, it's a presentation to radio managers whose job is to corral and focus consumer attention long enough to monetize it.I don't care what format your radio station chooses, your audience is still comprised of people - people with diverse tastes, people who spend their time with multiple formats, and - most of all … [Read more...]

Maybe News Doesn't Work on FM?
07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?"Of course not.It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time.Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full.  Maybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

earth_from_space
01/03

Can Radio Change the World?

One of the media genres I work in regularly is Christian radio.There is something different about a project with Christian format broadcasters from one with more conventional, let alone commercial, broadcasters. And what's different isn't simply the source of funding or the familiarity of the songs on the air.What's different - what's palpable - is that everyone on staff knows the brand stands for something bigger.  And this feeling is generally lacking for most broadcasters in most formats.  But why?Think about it, what does YOUR station stand for that's bigger than the format … [Read more...]

kink
11/15

How the AAA format thrives in a Pandora age

Dennis Constantine is one of America's best known Adult Alternative/AAA programmers.After years at the helm of legendary AAA stations like KINK in Portland and KBCO in Denver/Boulder, Dennis knows a lot about how to keep a radio station relevant, even in an age where any music you want is available whenever and wherever you want it.So what's the secret of thriving in the Pandora age?Watch and see for yourself.[iframe http://player.vimeo.com/video/16679155?title=0&byline=0&portrait=0 500 281]Dennis also has some keen observations on the impact that PPM measurement … [Read more...]

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