Tag: fm

marcopologlarge
12/02

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the differences, because like Netflix, yours is a media company competing for the attention of consumers in a marketplace facing blistering changes and blossoming alternatives. There are at least three lessons any radio brand can learn from Netflix: 1. Invest in content The list of … [Read more...]

listentophone
11/08

What Does Sprint’s Unlimited Data Plan Say About NextRadio?

Lots of folks in the radio space are talking about Emmis' NextRadio initiative to activate FM chips in smartphones (here and here), but not a lot of folks in the industry are paying attention to NextRadio's primary partner, Sprint. Remember that one of the driving arguments for NextRadio is that consumers can conserve bandwidth by tuning in radio over-the-air without eating up precious bits and bytes. But nobody in radio seemed to notice Sprint's announcement last month that they would offer unlimited data plans in an effort to compete with the same type of offer from T-Mobile. As … [Read more...]

indiabig
08/06

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has mobile phones but not radios, and I'll show you a market made for radios built into mobile phones. So it is in many areas of the world where radios and the plugged-in electricity which drives them are scarce. Yet even in these remote regions people are connected by mobile phones. These are generally … [Read more...]

southparklarge
07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

nextradio1024
03/19

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 radio stations racking up over 190,000 hours of listening through the app since it was launched. In January and February of 2014, the average minutes listeners used the app jumped 62% and the average listening sessions every day was up 76%. While this … [Read more...]

Sprint on FM Radio
01/14

As Long As FM Radio is on Sprint Phones….

Last week one of the radio industry's big headlines was the preliminary deal struck between Sprint and various players in radio to provide over-the-air FM on Sprint devices via the Emmis/HD Radio NextRadio platform.  I haven't seen much thoughtful analysis on this yet, so here goes nothing. On the surface, this is good news.  After all, it means more ways for listeners to listen to the stations they love and more ways to interact with those stations. Looking deeper, however, we need to keep this announcement in perspective. Consider these apparent facts: Although details on "what's … [Read more...]

radiophone
08/09

FM on Mobile Phones? Be Careful what you Wish For

What's the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated FM chip?  Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology?  Is it to turn a mobile phone into the same kind of radio that sits on your nightstand? No, no, a thousand times, no. Wild projections flutter about the radio industry regarding the consequences of FM chips in mobile phones - "30 percent more listeners," goes one. … [Read more...]

Maybe News Doesn't Work on FM?
07/18

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean "News doesn't work on FM?" Of course not. It just means these stations in these specific formats executing what they did didn't work well enough in these markets at this time. Perhaps these markets are just too news-soaked to reward new entrants without enough meaningful and palpable differences, I don't know. Maybe the existing options were simply good enough. Maybe all the news bellies were already full.  Maybe news consumers who have not already chosen a radio news option have chosen other news … [Read more...]

* = required field

Dive Into The Blog