Tag: espn

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]

NateSilver1024
08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com?Was it just to lay odds on sports events? Or was it for a much bigger play?This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

michaeljfox
07/07

Radio is Ignoring “Pre-Awareness”

In Hollywood, they call it "pre-awareness."It's the idea that you're already familiar with the concept of the movie, thus the studios don't need to waste those precious marketing resources making you familiar with the concept. Even before you see it, you know enough about it to know you really want to see it.It's why so many of our cinematic tentpoles are followed by roman numerals, and why international territories in particular (the source of 70% of Hollywood's revenues) are eating them up.In television, CSI spawns CSI: New York and CSI: Miami.In music, hits are produced by … [Read more...]

football
02/28

The end of Sports Radio as we know it

Conversation about sports makes great radio because sports is all about sharp, informed opinions.  And God knows there is no shortage of those among fans of whatever game we happen to be talking about.Sports is, after all, an obsession.  It's why ESPN is the jewel in Disney's crown. It's why Sports stations are generally more profitable and impactful than high-rated.But that obsession - those opinions - belong to everyone who has one, not only to the hosts and the handful of callers who can circumvent the screeners.An excellent post in Harvard Business Review bemoans the tendency … [Read more...]

delorean
06/06

Is Podcasting Radio’s Enemy?

"We’re trying to make it...easy for people to listen on the radio."With those words, ESPN 980 erected the equivalent of a pay wall when they decided to delay podcasts of on-air content for 24 hours to soak up every second of potential Arbitron credit from this listening.  In other words, the goal was to force people to listen on-air whether they wanted to or not.This assumes, of course, that you can force consumers to do anything in a world of a zillion choices (hint:  You can't).Isn't it ironic that this news comes on the very day that Apple announces the ability to get your media … [Read more...]

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