Tag: digital

mediaunpluggedlogo_featured
10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

anthonybourdain
10/08

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what's his solution? How will he turn the cable news ratings situation around? Well it turns out that's asking the wrong question. In fact, CNN's response has been to add specialty shows which are decidedly not "cable news" per se - shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening the definition of what its category can be. And viewers are responding. But the larger issue is a "mistake" … [Read more...]

npr1024
06/11

How to Measure NPR’s Success in a Digital Age

Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment with all things digital. I agree! But saying innovative effort should be spread around is different from saying initiatives on the digital front are a waste. Yet that’s what Harker seems to say with the example of NPR, where he steps into … [Read more...]

magnetmoney
05/26

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the "big money" is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? "Yes." At least, that's the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better - that's his answer. While I agree and routinely argue that radio professionals spend way too much time trying to sell what they have and way too little time trying to have what's worth … [Read more...]

happywriting1024
01/09

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I'm going to share a few thoughts on how to make them better. 1. You don't need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn't mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn't mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do you need a digital platform for your brand? Yes. Do you need a blog for every DJ on your staff (or any … [Read more...]

messageinbottle
12/03

How to “Rescue” Radio

How to "rescue" radio? Doc Searls has some ideas, and Doc's a very smart man. He is, among other things, the co-author of the classic The Cluetrain Manifesto that anticipated social media and the power of the social consumer by a decade. I don't agree with all of his points, but I'll share a few of the most interesting here. First, he redefines radio as "streamed audio," unbound from "transmitter mentality." This is a familiar conversation in radio circles, of course - and one that keeps bumping up against business model realities that are realities only for those who are beholden to … [Read more...]

patrickreynolds1024
08/28

What Broadcasters MUST Do in the Online Radio Space

What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013. In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to Pandora at the local market level (it's pretty astounding). In the month before hivio, about two-thirds of the market's online listening was to Pandora, while the rest was spread across an astounding 4,754 different sources, including many broadcasters … [Read more...]

sxsw1024
08/23

Representing Radio at SXSW

One of the drumbeats at the recent hivio radio ideas festival was that broadcasters spend too much time in their radio-only silos and not nearly enough time crossing media and conference boundaries to mingle with new people and new ideas (indeed, this was one of the motivating drives behind hivio in the first place). Here's a chance for you to change that. Patrick Reynolds, Chief Strategy Officer of Triton Digital, is trying to get a session related to radio and audio on the agenda for the upcoming SXSW conference (you and I are the folks that vote for the "winning" sessions for SXSW). … [Read more...]

* = required field

Dive Into The Blog