Tag: definition

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

iStock_000017097256Small
02/07

What a Radio Brand is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more?Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms.It begins with a definition, because if we don't understand what we are then we can't possibly realize our fullest potential.I boil down my definition in this short video. ¬†Watch:[iframe http://player.vimeo.com/video/36312095?title=0&byline=0&portrait=0 500 281]Prefer audio? … [Read more...]

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