Tag: dashboard

synclarge
12/12

What Radio Looks Like on Ford’s New Sync 3 for 2016

Never let it be said that the automakers don't listen to feedback, because when it comes to Ford's clunky Sync platform, they got an earful. And guess what? Ford responded. This week the automaker introduced the latest and greatest version of its Sync infotainment system, and it looks great. It will make its debut on at least some Ford 2016 models, meaning it will be in the showroom in the fall of 2015, just months from now. The primary value proposition of the platform has less to do with entertainment than it has to do with all the other problems faced by drivers as you can see in … [Read more...]

chevylarge
08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

shelf-space
04/06

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: "The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it." "But if the content is compelling enough, they will seek it out," I replied. "Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button." Now this is abjectly true: You can't listen to what you can't find. But what are the consequences of … [Read more...]

IOSincar
02/03

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you're in your car. Here's a video showing some of the navigation functionality of the "coming soon" iOS upgrade: But don't imagine that the functions will be limited to maps and directions. From 9to5Mac: iOS in the Car is a feature that allows customers to attach an iOS device to a compatible car center console via either wireless protocols or over a USB cable. An iOS interface for managing Maps, Messages, and Music appears on the car’s display. And the Daily Mail adds: ...the iOS in the Car … [Read more...]

rubegoldberg
10/29

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the "connected" auto dashboard. As we get lost in the details of what change is coming and how fast, we're not focused nearly enough on what to do about it, given that such a large proportion of radio listening emanates from that very dashboard. We're stuck in the theater of the moment. Consider the reality of the situation: The complexity of the new dashboard is overwhelming many consumers. What was once simple and reliable has become far more powerful but also far more complicated. And that means even … [Read more...]

confusion
09/19

Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong

I wrote this originally for NetNewsCheck and it is excerpted here with their permission. Go here for the full article. In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white spaces’ yet to be reimagined.” One of these was the “ear” and another was the car. And she describes the latter as “largely untapped.” Naturally, broadcasters are in a tizzy because one industry’s white space is another industry’s breadbasket. Indeed, roughly two-thirds of radio listening occurs away from home, largely in autos. What to do? … [Read more...]

07/25

How to Beat the New Car Dashboard

All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay.... A flood of new content is coming. Lots of it is already here. There is no way to keep it out because consumers don't want it out. The primacy of radio on the car dash is officially a thing of the past. So let's begin by accepting that fact. Further, being on new platforms in the new dash is fine, but we're already on the platform that is most familiar and most used - the "radio" one. The fact of life for radio is that while every other content player has everything to gain by accessing the … [Read more...]

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