Tag: content

05/02

This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the "myth" that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that "84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less than 30 minutes." By contrast, tons of largely attitudinal research has shown that listeners want shorter rather than longer shows, and the length of a show is one of the obstacles to its consumption. So what's the truth? And can you argue with actual data? Of course you … [Read more...]

02/08

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there's another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this spring (it's gonna be killer), and that has given me the chance to chat up some of the key figures in the "business of podcasting" space. I encouraged one to reach out to radio stations to pitch the idea that they should run his podcasts on their radio stations. It's all audio, … [Read more...]

01/19

The Magic of Radio Experiences

Retail stores are closing all across the country. "It's Amazon! They're stealing our market!" That's the refrain. And it's true, right? But wait... Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here's a reality check from Forrester Retail Analyst Brendan Witcher: Consumer confidence is the highest it's been in over a decade, and leading retailers with solid go-to-market strategies are reporting both growth and expansion. This year, we’ll do … [Read more...]

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

11/11

What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what … [Read more...]

04/20

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you're a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You've probably seen it by now. It has been watched more than 40 million times, so I'm assuming at least one of those viewings was yours. So I thought, what can radio broadcasters learn from the pandemonium surrounding this second in a series of promotional trailers for a movie which promises to stop both space and time when it finally opens in a cineplex near you in … [Read more...]

03/05

Missing Leonard Nimoy and Unruly Breast Physics

Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker rants/raves about advertisers who don’t seem to mind that their ads aren’t seen. And Mark rants/raves about his first experience “going viral” with a piece on Leonard Nimoy and how video game breasts are made and why they can go so wrong. It’s episode 14 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]

12/30

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars' legendary Millennium Falcon. I can't imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters: 1. Iger focuses on both content and technology “There are a lot of companies that focus on content and lot of companies that focus on technology, but I think Disney is one of a few … [Read more...]

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