Tag: content

bigfight
09/24

Why Content Matters More than Technology

Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you should worry more about the content you bake into your radio brand that makes it desirable in the first place. Especially when your industry has invested 100 years in content expertise, not flashy technology. Leave it to storyteller extraordinaire Malcolm Gladwell to sum up this point. In a recent speaking gig at the Inbound 2014 conference, Gladwell took the audience back to the beginnings of radio. It was 1921, a time when few understood why they … [Read more...]

people-don't-large
09/03

People Don’t Fall In Love With Distribution Channels…

...they fall in love with content. It's not often I make a post that is purely an image, but I thought I'd make a tiny - and meaningful - exception today. Enjoy. … [Read more...]

disneylarge
08/15

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets - 23 AM and 1 FM -  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. ...and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These are the questions that were on everyone's lips last week. But to me, the larger question is this: How come this took so long? Does anyone think Disney chief Bob Iger awakened one bright day in the summer of 2014 to discover that his army of primarily AM radio distribution points was not … [Read more...]

agogolarge
08/05

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can't you aggregate it all in one place? Well, now you can! J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as "best new app" and "top news app." Much more than aggregating podcasts, AGOGO is a platform bringing together a world of audio (and the audio form of TV and textual media content made audio) in one place, and lets the user create his or her own channels. What's fascinating about this app is that it disaggregates … [Read more...]

southparklarge
07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

dexter
11/05

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn't want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a month until the standoff was resolved. So what happened? The monthlong CBS blackout for Time Warner Cable customers in major markets was a key factor leading to the cable operator’s biggest quarterly loss of video subscribers in its history. The cable company lost 306,000 residential TV … [Read more...]

iwatch
01/02

What Happens to Radio when Technology Kills Mobile Phones?

There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills off those mobile devices? From Business Insider: There is a line of thinking that the smartphone era will perish almost as quickly as it began.This is, after all, the natural way of technology. It's defined by creative destruction. Just as the smartphone killed the flip phone, and the iPad is killing the traditional PC, something is going to come along and kill the smartphone. Wearable computers are widely believed to be the next computing fad. The point … [Read more...]

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