Tag: buy

ricmiliti1024
07/08

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let's ask an agency head! Or in this case, an "anti-agency" head: Ric Militi, CEO of¬†InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A's from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser's perspective? How do you factor in -- or overrule -- Nielsen ratings in your decision-making? How do you … [Read more...]

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