Tag: business

05/30

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And... Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

03/17

Inside the Exploding Business of Podcasting

Sure, it's smaller than radio. But it's growing. And revenue is growing fast. I'm talking about podcasting. And one of the hot new companies native to the space is Wondery, an audio on-demand company that just celebrated its first anniversary. It's also the company I'm working with on my new series, Inside Psycho. Hernan Lopez is the CEO/Founder of Wondery. Listen to our conversation and you'll learn a lot about the space and its development. Hear how the business of podcasting is growing and what's ahead for the category. Hear how Wondery creates content with "immersive audio" … [Read more...]

08/15

Podcasting is Going to be Big Business

There's lots of chatter about podcasting today - from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what's coming. Every year comes another statistic about the growth of podcasting among consumers, but even that doesn't touch what's coming. What's coming is that podcasting is going to be big business, and it's going to happen sooner than you think. ART19 is one of the new companies at the center of that transformation. Recently I talked to several of the principals of ART19, Sean Carr, Matt Belknap, and Roddy … [Read more...]

05/17

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

03/07

Media Unplugged: Introducing your New Favorite TV Network: Facebook!

How the magazine business is winning – that’s right, winning! And… Introducing your new favorite TV network: Facebook! It’s episode 38 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Tina Fey's secret to a long life and Chris Rock's Oscar Girl Scout cookie stunt. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

02/23

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Kanye West, a great podcast for X-Files fans, and the most effective Super Bowl ad – which wasn’t even an ad. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

01/04

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade "later in the year," the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become a smartphone with wheels. You need to wrap your head around this in order to appreciate what it does and doesn't … [Read more...]

06/25

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It's branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and spells out not only what's going on out there but what you and I should do to leverage consumer and business trends and emerge on top. Many people told me this was a highlight of their days at hivio, so I can't recommend this video strongly enough. Watch this video, and … [Read more...]

* = required field

Dive Into The Blog