Tag: broadcasting

people
12/05

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. "Tell us more about fans of our format," I was asked.But wait, why limit insights to fans of any one format just because that's the only format in the room? This is not a research study, after all, it's a presentation to radio managers whose job is to corral and focus consumer attention long enough to monetize it.I don't care what format your radio station chooses, your audience is still comprised of people - people with diverse tastes, people who spend their time with multiple formats, and - most of all … [Read more...]

dexter
11/05

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn't want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a month until the standoff was resolved.So what happened? The monthlong CBS blackout for Time Warner Cable customers in major markets was a key factor leading to the cable operator’s biggest quarterly loss of video subscribers in its history. The cable company lost 306,000 residential TV … [Read more...]

fearclinic
08/10

Your Station Can be Featured in a Major Motion Picture

You want your radio or TV station's name to appear in a major motion picture, don't you?What about your star personality's or your morning show's name?Of course you do. What broadcaster doesn't?You want your name up in lights!Well you're in luck. Since movies are one of my things, I've arranged with the producers of the forthcoming movie version of the web series phenomenon Fear Clinic to create a spot for your station's name or the name of your star personality! And as the movie's writer/producer acknowledged to me, the price is a real bargain.Picture horror legend Robert … [Read more...]

bezos
04/14

Radio’s Short-Term Emphasis May Be Fatal

I've been writing a lot lately about the tie-breaking value of doing the "unnecessary" - The idea that doing what's not necessarily "important" (at least not yet) can eventually become the decisive difference making your brand more desirable than all the others.Doing what's "unnecessary" means doing what you don't have to do.Or do you?Witness the astounding number of "unnecessaries" in Jeff Bezos' most recent letter to shareholders, including this: When we’re at our best, we don’t wait for external pressures. We are internally driven to improve our services, adding benefits and … [Read more...]

quentintarantino
12/28

The Wisdom of Colliding Radio Genres

I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him.One of his answers was surprising - the movie was Abbott & Costello Meet Frankenstein.I'm with you, Quentin - I have seen that movie hundreds of times (and yes, it still holds up).Why did this film make such an impression on young Quentin?  Because it was the first time he had seen a movie where two "different" genres collided:  It was both funny and scary.  Until then, there was "funny" and there was "scary," but there never was a movie which could be … [Read more...]

foxsports_500
11/27

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports' TV commentators.  It was created by FOX's David Hill in 2010.Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in radio, too.So I whipped up this handy little presentation to illustrate some of the key themes.  Enjoy!(And if you can't see the presentation for whatever reason, click on the post title and view it on the web).[iframe http://www.slideshare.net/slideshow/embed_code/15372568?rel=0 … [Read more...]

2013
11/17

Digital Media: What’s in Store for 2013

Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I'll focus on some highlights relevant to broadcasters:Facebook users:  147 million, up 4% Twitter users: 36 million, up 14% Smartphone users: 138 million, up 19% Mobile Internet users: 144 million, up 18% Mobile video viewers: 23% of the population, up 20% Smartphone video viewers: 22% of the population (and more than half of smartphone users): up 22% Online movie viewers: 27% of the population, up 16% Online TV viewers: 35% of the population, up 13% Tablet users: … [Read more...]

talk
11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide.While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much:It should come as no great surprise.Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

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