Tag: broadcasting

michellephan
10/06

Who Says Radio Talent Can’t Compete with Hollywood?

I've watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools - including video - to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC and NBC and CBS? Well of course you can. Indeed, people are doing it every day. And they're doing it without the benefit of the magnificent stage called "radio" - the stage which gives you an unfair advantage over any of them. What does Michelle … [Read more...]

likeagirl
09/11

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled "ad contrarian" Bob Hoffman's profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: "the advertising industry has become the web's lapdog – irresponsibly exaggerating the effectiveness of online advertising and social media, ignoring the abominable results of display advertising, glossing over the fraud and corruption, and becoming a de facto sales arm for … [Read more...]

tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he's the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio. Tracy answers these and other questions: What is the state of talent on radio from … [Read more...]

pixarlarge
08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar - past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and … [Read more...]

ricmiliti1024
07/08

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let's ask an agency head! Or in this case, an "anti-agency" head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A's from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser's perspective? How do you factor in -- or overrule -- Nielsen ratings in your decision-making? How do you … [Read more...]

money1024
07/07

Why Aren’t Radio Program Directors Compensated on Top Line Revenue?

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the programmers who created the content to grow the audience that sellers interrupted. The system was built to do two things: Maximize the audience and then throw obstacles at them - spots - that blocked their ability to enjoy the content they came to the brand for in the first place. Sounds like a house of cards, doesn't it? While each side - sellers and programmers - needed the other, the success of each was also compromised by the other. As if to reinforce this … [Read more...]

dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

listentoradio
06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

* = required field

Dive Into The Blog