Tag: brand

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

07/20

What the Amazing Success of Pokemon Go means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And... Amazon wants you to PAY for Podcasts. It’s episode 46 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

06/27

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here's how to fight back. And... This is what makes your fans "tick." It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper's ban on the Orlando Killer's face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

02/09

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and … [Read more...]

07/13

What’s EXCLUSIVE about your Radio Brand?

If you aren't the exclusive provider for something meaningful, you're sunk. In April, I shared Bloomburg's report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. Now there's a report that this strategy is beginning to unfold, big time: Apple [has] started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" … [Read more...]

06/29

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple's new live-streaming radio station Beats 1 is coming into focus, and it's full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled "Elton John's Rocket Hour," and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn't just a presenting a show, though. His new single "Freedom" will be the first track exclusive to Apple Music, only available to listeners of Apple's streaming … [Read more...]

04/03

Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Fox News icon Bill O’Reilly. Mark rants about over-complicated decision trees for folks trying to decide whether or not to cut the cable cord. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

09/15

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by "smartcuts." Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more.... Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a journalist who's written for "Fast Company," "The New Yorker," "Wired," and "The Washington Post." Shane also is the author of a terrific new book called Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Watch this … [Read more...]

* = required field

Dive Into The Blog