Tag: blogs

happywriting1024
01/09

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort.Today I'm going to share a few thoughts on how to make them better.1. You don't need a DJ blogThere is no requirement that your digital platform include a DJ blog. Just because you can doesn't mean you should.And just because many of the stations around you are producing a waste of bits and bytes doesn't mean you should follow suit. So first of all, ease up.2. You do need a digital strategyDo you need a digital platform for your brand? Yes. Do you need a blog for every DJ on your staff (or any … [Read more...]

DJ-blogging
01/06

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs?Here are 7 reasons why they may be a waste of time, effort, energy, and resources - especially on music-oriented stations:1. A blog requires a strong point of view, and many DJ's don't have oneIn fact, in many cases a strong point of view may be exactly not what management wants on display on the station site - or on the air, for that matter.The simple fact that you anchor a radio daypart doesn't necessarily mean you have an audience that wants to follow your thoughts online.2. Many DJ blogs have almost no likes or … [Read more...]

fired
12/10

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client.From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it's all about drumming up action surrounding an event - a piece of content.It's a reminder that stars align around worthy content - worthy ideas made real.Activity and ideas and passion and interest are attracted to activity and ideas and passion and interest. Good ideas and the people who make them can sniff each other out. They want to dance together.As … [Read more...]

conversation
11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

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