Tag: automotive

chevylarge
08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

cars
02/25

What 4G LTE Internet Access in your Car means for Radio

In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker describes three "consumer Internet 'white spaces' yet to be re-imagined." Two of them are the "ear" and the car. And she describes the latter as "largely untapped." "Untapped" no more. Consider today's automotive news headlines: General Motors Co. is expected to announce today a partnership with AT&T that will bring embedded 4G LTE mobile Internet access into most 2015 GM vehicles sold in the U.S. and Canada. The Detroit automaker said the rollout, which first will be available to consumers in … [Read more...]

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