Tag: auto


The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform – audio, video, and more, it’s exceedingly unlikely that the pie of audio listening is actually growing so long as … [Read more...]


How Many Cars will be Dashboard-Powered by Google and Apple?

There's much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard with Android Auto and CarPlay, respectively. According to BI Intelligence: By 2020, nearly 40 million cars will be using Android Auto and 37.1 million will be using CarPlay, and that will cover nearly all cars launching connected car services, according to BI Intelligence estimates. That conclusion springs from a premium-priced report from BI Intelligence. The report goes on: CarPlay and Android Auto will be especially useful for expanding the reach … [Read more...]


Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase - the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, horsepower and handling. Instead, they see the car as an extension of their digital lives, and increasingly demand that it mesh seamlessly with their smart phones, tablets and other personal tech. A Compass Intelligence survey of smart phone-owning … [Read more...]


The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]


Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]


Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]


Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: "The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it." "But if the content is compelling enough, they will seek it out," I replied. "Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button." Now this is abjectly true: You can't listen to what you can't find. But what are the consequences of … [Read more...]


Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the "connected" auto dashboard. As we get lost in the details of what change is coming and how fast, we're not focused nearly enough on what to do about it, given that such a large proportion of radio listening emanates from that very dashboard. We're stuck in the theater of the moment. Consider the reality of the situation: The complexity of the new dashboard is overwhelming many consumers. What was once simple and reliable has become far more powerful but also far more complicated. And that means even … [Read more...]

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