Tag: agency

ricmiliti1024
07/08

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let's ask an agency head! Or in this case, an "anti-agency" head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A's from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser's perspective? How do you factor in -- or overrule -- Nielsen ratings in your decision-making? How do you … [Read more...]

pandora
05/24

Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 of our conversation. Find Part 1 here. Watch the video of our conversation or check out the highly abbreviated transcript below. [iframe http://player.vimeo.com/video/66261548?title=0&byline=0&portrait=0 500 281] Prefer audio? Try … [Read more...]

crackaddict
07/02

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel. Long may they live. But this can be monetized, to be sure.  And in a world where much more than half of a station's revenue comes from agency dollars earmarked for nothing smarter than the lowest cost-per-thousand, you can hear the "ka-ching" already. Let's ignore the fact that those media pies are shrinking - crowded by more ways to … [Read more...]

Do or Die cover
06/21

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Read this. And share it with your peers. What follows is an abbreviated transcript of our chat....Part 2... What’s the best way for someone in the media business who wants to put … [Read more...]

Clark-Kokich-color-1200x800
06/20

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Watch this. And share it with your peers. Watch: [iframe http://player.vimeo.com/video/43642423?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download … [Read more...]

winsor
09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

pandoraslam
04/02

One Radio Council’s Dumb Attempt to Reposition Pandora

Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well, don't take the strategy of one particular large market radio council, who sent this slide to the local advertising community: I have hidden the identity of the offending radio council so they're not embarrassed or enraged when I call this one of the dumbest things I've ever seen. It's one of the dumbest things I've ever seen. First, I understand the essential point is that we want you to spend your money on radio, not on Pandora.  So what's the … [Read more...]

Online-Radio
12/13

The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino

Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays - the Pandoras and the Slackers? I sat down with Triton Media COO Mike Agovino to discuss the transforming economics of online radio.  Triton, whose clients include both radio and pure-plays, is in a unique position to see the online radio landscape in its entirety, and what Mike sees is good news for broadcasters. In this conversation, Mike covers both the cost and the revenue side of the online radio equation.  He talks about the "oppressive" licensing fees now forced on any … [Read more...]

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