Tag: 2015

12/21

How Radio Can Make Money in Mobile

If you're a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money? Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities. While theirs isn't the only … [Read more...]

12/16

How to “Fame”

Think fame isn't a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame. Here are just some of the questions we covered in this conversation at hivio 2015: What are the “how to fame” commandments? How do you “fame”? What is “Pragmatic Notoriety”? Everybody wants to “go viral”. What’s the … [Read more...]

12/11

What Radio Can Learn from TV

...and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That's according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival in Los Angeles. Here are just some of the questions we covered: How do TV people see audio? What can the audio space learn from the TV space? We tend to silo in audio - podcasting, online radio, terrestrial radio….That doesn’t exist in TV … [Read more...]

12/04

What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand - even any radio brand - learn from TheBlaze? TheBlaze is Glenn Beck's innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey talks to Scott Baker, TheBlaze’s Editor-in-Chief. Some of the questions we discuss: Define “TheBlaze”? What is it and why is it so big? What makes TheBlaze “work”? What’s its secret? How important is audio in general and Glenn’s … [Read more...]

11/19

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]

11/13

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than "use case" moments? That is, what if what you want to do while you're listening is more important than the genre you are listening to? That's just one insight from Spotify's deep dive into their massive dataset. Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners.  Brian Benedik, Spotify's VP and Global Head of Ad Monetization, reveals some of … [Read more...]

11/05

The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX - an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, This American Life, Snap Judgment, Reveal, 99% Invisible and the Radiotopia podcast network. Fast Company named PRX as one of the world’s Top 10 Most Innovative Media Companies in 2015. This is another video from hivio 2015, the audio future festival. Watch Jake talk … [Read more...]

11/02

5 Must-Hear Trends in Media and Marketing

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio.   For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what Tom and I are doing, please leave a comment on those sites! (For you RSS jockeys, here’s … [Read more...]

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