Tag: 2015

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08/13

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It's episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

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08/04

How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes' "Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, Levi’s, Sprint, Baxter of California, Urban Decay and more. Jaclyn has a keen understanding of what … [Read more...]

debatelarge
08/03

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won't see. You'll see little of any depth or seriousness. That's because time is so short. You'll see that there is no "winning" or "losing" of the debate on the power of argument or the weight of issues. Instead, the "winning" will come from memorable moments that result in "oohs" and "aahs" and cheers and … [Read more...]

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07/23

How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

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07/14

Marilu Henner Loves Radio – and Listeners Love Marilu

What's there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate - author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and … [Read more...]

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07/01

Spotify after Apple Music – Brian Benedik at hivio 2015

What's in store for Spotify now that we're living in a post-Apple Music world? That's what I discussed with Brian Benedik, Spotify's North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform? Exclusive content will be a big part of Apple Music. How important are … [Read more...]

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06/25

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It's branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and spells out not only what's going on out there but what you and I should do to leverage consumer and business trends and emerge on top. Many people told me this was a highlight of their days at hivio, so I can't recommend this video strongly enough. Watch this video, and … [Read more...]

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06/16

The Power of Audio – Mark Ramsey @hivio 2015

We live in a video world, don't we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right? Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental. Hence my opening presentation at the recently wrapped hivio 2015, the audio future festival. The title was "The Power of Audio." It's more than a love story to audio and to those who make it and appreciate it. If you have ever had a client question the value of audio as an ad medium, this is the … [Read more...]

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