Tag: 2015

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Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]

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How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than "use case" moments? That is, what if what you want to do while you're listening is more important than the genre you are listening to? That's just one insight from Spotify's deep dive into their massive dataset. Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners.  Brian Benedik, Spotify's VP and Global Head of Ad Monetization, reveals some of … [Read more...]

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The Future of Podcasting – PRX’s Jake Shapiro

What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX - an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, This American Life, Snap Judgment, Reveal, 99% Invisible and the Radiotopia podcast network. Fast Company named PRX as one of the world’s Top 10 Most Innovative Media Companies in 2015. This is another video from hivio 2015, the audio future festival. Watch Jake talk … [Read more...]


5 Must-Hear Trends in Media and Marketing

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio.   For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what Tom and I are doing, please leave a comment on those sites! (For you RSS jockeys, here’s … [Read more...]

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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is "touch" broken, when it comes to advertising? That's the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what's not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you're on-the-go. XAPPmedia's XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice. Watch this video and see (or hear) for yourself: Make sure to sign up at hivio.com if you want to be in the loop for … [Read more...]

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The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That's from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital - two firms at the core of the new age of digital audio. In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling … [Read more...]


Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format. This past week I was honored to be a featured speaker at the Christian Music … [Read more...]


Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That's why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, and most compelling platform integrations in and around the audio space. James is the Chief Strategy Officer for Federated Media. In this role he’s helping guide Federated’s radio, newspaper and digital properties as legacy and digital media converge. In this … [Read more...]

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