Tag: 2014

andrealarge3
07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

ricmiliti1024
07/08

What Advertisers Want from Radio

What do advertisers want from the audio marketplace in general and from radio in particular? Let's ask an agency head! Or in this case, an "anti-agency" head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more. This was one of the standout Q&A's from hivio 2014, the audio future festival. Among the questions Ric answers: What kind audio do you buy? Why? What is the BEST thing about the audio space from the advertiser's perspective? How do you factor in -- or overrule -- Nielsen ratings in your decision-making? How do you … [Read more...]

dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

listentoradio
06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

hiviowrap
06/05

Images of hivio 2014 – the Audio Future Festival

I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I'm only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivio 2014: Tech galore - we're streaming live here: Craig Bruce, Southern Cross Austereo's Head of … [Read more...]

hiviolocation
04/28

hivio 2014 is Breaking Records!

It's shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just take a look at this word cloud version of all the company names present in the room: From broadcasters to podcasters, from commercial radio to public radio, from startups to established players, from digital innovators to traditional radio stalwarts, from U.S. to International. It's a full house for hivio 2014, the audio future festival, set for a secret San Diego location on June 4. Onstage will be a custom video message from social media guru … [Read more...]

hivio2014-site
03/10

hivio 2014 – Check Out the Amazing Lineup

Wouldn't it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, talent, or artists? The wait is over. Today I'm proud to announce the kickoff of the utterly unique hivio 2014 - the second annual audio future festival. hivio returns to San Diego on June 4, and, like before, the event is FREE but by invitation only. The only … [Read more...]

gobig
02/19

Go Big or Go Home

If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOES Here's the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what "jobs" consumers are "hiring" radio brands for and how easy or hard it is for those "jobs" … [Read more...]

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